Current Presentation Titles and Topics, Is Your Elevator Speech Opening The Door?, Do You Communicate to Connect?

       Innovative Ways to Win Buy-In

It’s essential that leaders be able to confidently and convincingly communicate proposed changes, ideas and initiatives so people embrace them vs. oppose them.

This provocative program offers new ways to win buy-in from stakeholders to proposed programs, product launches and improvements. Key Take-Aways include how to:

·         Address and overcome potential threats, barriers and resistance to your proposed change

·         Create a sense of urgency so people are motivated to take action now, not someday

·         Develop a short, clear "change vision" that people can easily understand, remember and repeat so they become word-of-mouth ambassadors

·         Integrate the change vision into all communications so it becomes part of your culture

·         Incorporate values when communicating about changes so it feels authentic

·         Use real-life success stories to show proof of why your change is beneficial

Everyone's busy these days. We have a minute or two, at most, to get people's favorable attention for our project, proposal, request or directive. If we don't say something interesting to capture people's interest, they tune out (or tune in to their Blackberries, iPhones or laptops).

Even the most seasoned executives will appreciate the thought-provoking anecdotes, quotes and immediately-usable recommendations that will help them take their presentations, messaging and persuasion skills to the next level.

Discover why Executive Book Summaries said Sam Horn has “added to the legacy of ideas on dealing with people left by Abraham Lincoln, Benjamin Franklin and Dale Carnegie” and why top companies including Cisco, Intel, KPMG and Capital One have hired Sam as a communication strategist to share these techniques with their managers.

Sales, Marketing and Branding:

POP! 7 Secrets to Stand Out in Your Crowd & Capture Marketshare

In tough times, no one can afford to blend in. Blending in is for Cuisinarts; not for companies.

To succeed in today’s crowded marketplace; you've got seconds to capture the favorable attention of busy people who have seen and heard it all.

This interactive program is based on Sam Horn’s bestselling book POP! (which Edelman Sr. VP Marilynn Mobley endorsed with, “If you like Malcolm Gladwell's Blink, you'll love Sam Horn's POP!”)

You’ll enjoy the thought-provoking quotes and innovative ways to identify how you're one-of-a-kind so you gain a competitive edge and become the top choice of target customers.

Discover why this program, with its many current examples of breakout entrepreneurs and organizations, has received raves from the Invent Your Future Conference held at Microsoft and ASAE and was a top-ranked program at the 2008 INC 500/5000 conference (along with Seth Godin, Tim Ferris, Jim Collins and Tom Peters).

Communication and Conflict Resolution:

Tongue Fu!® Get Along Better With Just About Anyone, Anytime

Would you like to know:

ü what to say - when you don't know what to say?

ü how to turn resistance and resentment into receptivity and rapport?

ü how to deal with difficult people - without becoming one yourself?

ü how to keep your cool - no matter what?

If so, you'll love Sam Horn's popular Tongue Fu!® presentation, which has been presented to more than 250,000 people around the world and for such organizations as Boeing, Capital One, NASA, Lockheed Martin, HP, Young Presidents Organization and Booz Allen.

Discover how to motivate people to stop and listen to your point of view, turn conflicts into cooperation and be kind and compassionate – even when other people aren’t.

Discover why Executive Book Summaries said Tongue Fu!®, "is a gold mine for anyone who deals with the public" and why it's been featured in the Washington Post, Investors Business Daily, Chicago Tribune, Bottom Line Personal, and Readers Digest.

You'll love Sam's real-life examples that show how to use these techniques at work, at home and in your community. You'll walk out inspired and knowing how to treat people with the respect they want, need and deserve – so they do the same for you.

By request, Sam can also include techniques from her book “Take the Bully by the Horns,” endorsed by 4-time Pulitzer-Prize nominee Fawn Germer who said, "If you’ve ever felt undermined, demeaned, pushed around, manipulated, or controlled by someone, you need Take the Bully by the Horns.”

Networking & Relationships:

Create an Elevator Pitch That Has People at Hello

What do you say when people ask, "What do you do?"

Do you have an interesting answer that leads to win-win conversations and connections?

If so, good for you. If not, you’ll love this program that shows how to craft engaging elevator introductions that turn strangers into friends.

Discover why Sam's unique approach has been featured on BusinessWeek.com, why MSNBC said "You were the perfect person to have on our elevator pitch segment," and why her session on this topic received top ratings at the 2008 INC 500/5000 conference.

You’ll have an opportunity to connect with other audience members and try out your "new" elevator intro. You’ll also tailor a variety of strategic elevator intros for you and your team so staff members are favorably and memorably showcasing your organization.

You may also ask Sam to focus on business, book or venture capital pitches. She’ll share proven techniques that she uses with Springboard Enterprises (which has helped entrepreneurs receive $5 Billion in venture capital), that she’s used to help hundreds of clients get book deals, and that she used when coaching the MIT Ignite Clean Energy teams and the USA Today Perfect Pitch competitors in Marina del Ray, CA.

Productivity, Working Smart and Getting Things Done:

Focus for Success: 7 Keys to Better Concentration

Actors have it. World class athletes have it. Surgeons have it.

The ability to shut everything else out and give their complete attention to their chosen task.

Want good news? Concentration isn’t something you’re born with – or not. It’s a SKILL that anyone can acquire.

If you’ve been asked to do more with less; if you’re juggling many different projects and feeling scattered or constantly behind; you’ll welcome this program that shows how to:

·         Stop procrastinating and start focusing – even in a busy office

·         Stretch your attention span so you can concentrate for longer periods of time

·         Deal with ADD or ADHD and learn to tune out distractions

·         Organize your priorities and triage your tasks so you focus on what’s most important

Discover why Stephen Covey (7 Habits of Highly Effective People) calls Sam Horn’s book on this topic “Fascinating, thought-provoking, and motivating” and why groups including NASA, the U.S. Navy, National Governors Association and the IRS have hired Sam to teach their employees and members how to focus and maintain their attention – no matter what.

Business Story Telling, Marketing, Persuasive Communication

What's Your Story?

Turn Information into Epiphanies with Real-Life Examples

Have your customers, donors, members, stakeholders stopped listening to you?

Are they saying "no thanks" to your proposals, programs, products, services and campaigns?

Chances are, they're drowning in information and feeling overwhelmed. And when people feel overwhelmed, they shut down and shut us out.

In this fascinating keynote, Sam explores the sea change shift in the way people today perceive and receive messages. Topics to be covered include:

·         why people are more engaged by things they can picture

·         the power of making ideas come alive by re-enacting real-life situations so people "see" what you're saying

·         understanding that people don't want more information; they want epiphanies

·         how to turn a no into a yes with a success story that proves precedence

·         why many people resist overly crafted, polished messages read from a script or tele-prompter (they can come across as robotic instead of "real")

·         why a current, relevant, true signature story can win more buy-in than an expensive bells & whistle power point presentation

·         the importance of sound-bites and how alliteration, inflection and rhyme can make your message more memorable

·         how authentic (not apopcryphal), Hero Journey stories can create a universal connection that transcends time and distance

Sam practices what she teaches. She introduces and illustrates each point with a real-life example that showcases how executives, non-profit leaders, sales staff - anyone in business - can dramatically increase their effectiveness by using meaningful stories to set up two-way communication.

Want Sam to tailor her presentation for your group?

All of the above programs can be tailored for your organization or industry. For example, Sam can tailor Tongue Fu!® so it’s for customer service representatives or for educators. Sam can tailor Create a Compelling Elevator Speech so it’s for marketing professionals or for entrepreneurs. Sam can tailor That's Intriguing so it’s for senior executives or for front-line employees.

Email info@samhorn.com to arrange for a brief phone appointment to discuss your group’s needs and to explore how we can develop and deliver a program that will exceed your group’s expectations.

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Curious about Sam Horn’s Trademarked Communication Methodology of

Tongue Fu!® Check out her dedicated website www.TongueFu.com that is devoted exclusively to her Tongue Fu! presentations, books, CD’s and certification program.

A few comments regarding Sam's Popular presentations.

"Your program was magnificent. I am still riding on the wave of inspiration you stirred up with your creative genius. My mental wheels are well-lubricated and turning with gusto!" -Laura Lagana, RN, Co-author of Chicken Soup for the Volunteer's Soul

I loved the idea of brainstorming with oneself; a new concept to me. Sam was very clear, understandable and used great examples. I now have a new tool to approach my titles and brochures in a new way. I am working on my "grabber headlines." I am inspired!" - Jo Abby Briggs, Executive Director of The Golden Door Spa Skin Care

"One of your many skills is connecting instantly with each person in the audience, projecting your warmth, wisdom, and giving them lots of ways to gain confidence and networking success. Sam, you deliver real take-away value." - Wayne Hill, HILL Art Group

"To break out you've got to stand out, and Sam Horn provides examples and useful exercises that take you beyond what you need to know to what you need to do." - Mark Sanborn, author of Wall Street Journal bestseller The Fred Factor

"Thank you for your OUTSTANDING program. You showed us so many ways to get creative in conceptualizing, writing, and marketing our project. I came up with 5 new chapter headings just based on the first idea you shared. Many others had the same experience -- pages of ideas generated by suggestions from your talk. The session was full of energy and fun. You captured everyone's attention from the very beginning -- and just kept giving valuable information - we didn't want the day to end." - Pam Wyess, President, National Speakers Association Chapter of Michigan

"Sam Horn's techniques for coining memorable names and slogans are popping-fresh, engaging, easy to apply, and jolly good fun." -- Richard Lederer, co-host of Public Radio's A Way with Words

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Intrigue Institute ~ Washington DC.

Phone (805) 528-4351 Fax (805) 528-2581
Office E-mail actionseminars@samhorn.com
E-mail Sam Horn at sam@samhorn.com