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Are you looking
for an award-winning speaker to make your next
meeting a resounding success?
Would you like a
keynoter who thrills your audience with
inspiring, provocative ideas they can use
immediately to reap real-world
results?
If so, you’re in
the right place.
Discover why
organizations including NASA, Young Presidents
Organization, Intel, INC Magazine, Boeing,
Hewlett-Packard, ASAE, Kaiser Permanente, KPMG
and American Bankers Association have selected
Sam Horn to keynote their conferences and
provide training for their staff members.
Discover why
Sam’s innovative techniques have been featured
in Business Week, Investors Business
Daily, Washington Post and Chicago
Tribune and praised by such respected
business minds as Stephen Covey, Ken Blanchard,
Jeffrey Gitomer and Edelman Sr. VP Marilynn
Mobley.
Sam tailors her
topic to your group’s needs, and includes in her
fee three advance interviews with
members/employees of your choice, so she can
feature examples pulled right out of your
group’s everyday circumstances.
Feel free to
contact us at
1 805 528-4351 or email
Cheri@SamHorn.com to check Sam’s
availability. We look forward to hearing more
about your group’s goals and to discussing how
Sam Horn can design and deliver a presentation that
exceeds your audience’s expectations and makes
your next event the best ever.
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Current Presentation
Titles and Topics
Innovation, Change and
Leadership:
Title: Innovative Ways to Win Buy-In
Sales, Marketing and
Branding:
POP!
7 Secrets to Stand Out in Your Crowd & Capture Market share
Communication and Conflict Resolution:
Tongue Fu!® Get
Along Better With Just About Anyone, Anytime
Networking & Relationships:
Create
an Elevator Pitch That Has People at Hello
Productivity, Working smart and Getting
Things Done:
Focus
for Success: 7 Keys to Better Concentration
Business Story Telling,
Marketing, Persuasive Communication:
What's Your Story? Turn Information into Epiphanies with Real-Life
Examples
Sam can tailor her presentation for your
group.
Want to hear Sam in action?
This live Tongue Fu!® presentation
received raves from an international audience.
Listen below to discover why.
To view a
few comments
regarding Sam's Popular presentations
(Click here)
Innovation, Change and Leadership:

Innovative Ways to Win Buy-In
It’s essential that leaders be
able to confidently and
convincingly communicate
proposed changes, ideas and
initiatives so people embrace
them vs. oppose them.
This provocative program offers
new ways to win buy-in from
stakeholders to proposed
programs, product launches and
improvements. Key Take-Aways
include how to:
·
Address and overcome potential
threats, barriers and resistance
to your proposed change
·
Create a sense of urgency so
people are motivated to take
action now, not someday
·
Develop a short, clear "change
vision" that people can easily
understand, remember and repeat
so they become word-of-mouth
ambassadors
·
Integrate the change vision into
all communications so it becomes
part of your culture
·
Incorporate values when
communicating about changes so
it feels authentic
·
Use real-life success stories to
show proof of why your change is
beneficial
Everyone's busy these days. We
have a minute or two, at
most, to get people's favorable
attention for our project,
proposal, request or directive.
If we don't say something
interesting to capture people's
interest, they tune out (or tune
in to their Blackberries,
iPhones or laptops).
Even the most seasoned
executives will appreciate the
thought-provoking anecdotes,
quotes and immediately-usable
recommendations that will help
them take their presentations,
messaging and persuasion skills
to the next level.
Discover why
Executive Book
Summaries said Sam Horn has
“added to the legacy of ideas on
dealing with people left by
Abraham Lincoln, Benjamin
Franklin and Dale Carnegie” and
why top companies including
Cisco, Intel, KPMG and Capital
One have hired Sam as a
communication strategist to
share these techniques with
their managers.
Back to top
Sales, Marketing and Branding:

POP!
7 Secrets to
Stand Out in
Your Crowd &
Capture
Marketshare
In tough times,
no one can
afford to blend
in. Blending in
is for
Cuisinarts; not
for companies.
To succeed in
today’s crowded
marketplace;
you've got
seconds to
capture the
favorable
attention of
busy people who
have seen and
heard it all.
This interactive
program is based
on Sam Horn’s
bestselling book
POP!
(which Edelman
Sr. VP Marilynn
Mobley endorsed
with, “If you
like Malcolm
Gladwell's
Blink,
you'll love Sam
Horn's
POP!”)
You’ll enjoy the
thought-provoking
quotes and
innovative ways
to identify how
you're
one-of-a-kind so
you gain a
competitive edge
and become the
top choice of
target
customers.
Discover why
this program,
with its many
current examples
of breakout
entrepreneurs
and
organizations,
has received
raves from the
Invent Your
Future
Conference held
at Microsoft and
ASAE and was a
top-ranked
program at the
2008 INC
500/5000
conference
(along with Seth
Godin, Tim
Ferris, Jim
Collins and Tom
Peters).
Back to top
Communication and Conflict Resolution:
Tongue Fu!® Get
Along Better With Just About
Anyone, Anytime
Would you like to know:
ü
what to say - when you don't
know what to say?
ü
how to turn resistance and
resentment into receptivity
and rapport?
ü
how to deal with difficult
people - without becoming
one yourself?
ü
how to keep your cool - no
matter what?
If so, you'll love Sam
Horn's popular Tongue Fu!®
presentation, which has been
presented to more
than 250,000 people around
the world and for such
organizations as Boeing,
Capital One, NASA, Lockheed
Martin, HP, Young Presidents
Organization and Booz Allen.
Discover how to motivate
people to stop and listen to
your point of view, turn
conflicts into cooperation
and be kind and
compassionate – even when
other people aren’t.
Discover why Executive Book
Summaries said Tongue Fu!®,
"is a gold mine for anyone
who deals with the public"
and why it's been featured
in the Washington Post,
Investors Business Daily,
Chicago Tribune, Bottom Line
Personal, and Readers
Digest.
You'll love Sam's real-life
examples that show how to
use these techniques at
work, at home and in your
community. You'll walk out
inspired and knowing how to
treat people with the
respect they want, need and
deserve – so they do the
same for you.
By request, Sam can also
include techniques from her
book “Take the Bully by the
Horns,” endorsed by
4-time Pulitzer-Prize
nominee Fawn Germer who
said, "If you’ve ever felt
undermined, demeaned, pushed
around, manipulated, or
controlled by someone, you
need Take the Bully by
the Horns.”
Back to top
Networking &
Relationships:

Create
an
Elevator
Pitch
That
Has
People
at
Hello
What
do
you
say
when
people
ask,
"What
do
you
do?"
Do
you
have
an
interesting
answer
that
leads
to
win-win
conversations
and
connections?
If
so,
good
for
you.
If
not,
you’ll
love
this
program
that
shows
how
to
craft
engaging
elevator
introductions
that
turn
strangers
into
friends.
Discover
why
Sam's
unique
approach
has
been
featured on
BusinessWeek.com,
why
MSNBC
said
"You
were
the
perfect
person
to
have
on
our
elevator
pitch
segment,"
and
why
her
session
on
this
topic
received
top
ratings
at
the
2008
INC
500/5000
conference.
You’ll
have
an
opportunity
to
connect
with
other
audience
members
and
try
out
your
"new"
elevator
intro.
You’ll
also
tailor
a
variety
of
strategic
elevator
intros
for
you
and
your
team
so
staff
members
are
favorably
and
memorably
showcasing
your
organization.
You
may
also
ask
Sam
to
focus
on
business,
book
or
venture
capital
pitches.
She’ll
share
proven
techniques
that
she
uses
with
Springboard
Enterprises
(which
has
helped
entrepreneurs
receive
$5
Billion
in
venture
capital),
that
she’s
used
to
help
hundreds
of
clients
get
book
deals,
and
that
she
used
when
coaching
the
MIT
Ignite
Clean
Energy
teams
and
the
USA
Today
Perfect
Pitch
competitors
in
Marina
del
Ray,
CA.
Back to top
Productivity, Working Smart and Getting
Things Done:

Focus
for Success: 7 Keys
to Better
Concentration
Actors have it.
World class athletes
have it. Surgeons
have it.
The ability to shut
everything else out
and give their
complete attention
to their chosen
task.
Want good news?
Concentration isn’t
something you’re
born with – or not.
It’s a SKILL that
anyone can acquire.
If you’ve been asked
to do more with
less; if you’re
juggling many
different projects
and feeling
scattered or
constantly behind;
you’ll welcome this
program that shows
how to:
·
Stop procrastinating
and start focusing –
even in a busy
office
·
Stretch your
attention span so
you can concentrate
for longer periods
of time
·
Deal with ADD or
ADHD and learn to
tune out
distractions
·
Organize your
priorities and
triage your tasks so
you focus on what’s
most important
Discover why Stephen
Covey (7 Habits of
Highly Effective
People) calls Sam
Horn’s book on this
topic “Fascinating,
thought-provoking,
and motivating” and
why groups including
NASA, the U.S. Navy,
National Governors
Association and the
IRS have hired Sam
to teach their
employees and
members how to focus
and maintain their
attention – no
matter what.
Back to top
Business Story Telling,
Marketing, Persuasive
Communication

What's
Your Story?
Turn
Information into
Epiphanies with
Real-Life Examples
Have your customers,
donors, members,
stakeholders stopped
listening to you?
Are they saying "no
thanks" to your
proposals, programs,
products, services
and campaigns?
Chances are, they're
drowning in
information and feeling
overwhelmed. And when
people feel overwhelmed,
they shut down and shut
us out.
In this fascinating
keynote, Sam explores
the sea change shift in
the way people today
perceive and receive
messages. Topics to be
covered include:
·
why people are more
engaged by things they
can picture
·
the power of making
ideas come alive by
re-enacting real-life
situations so people
"see" what you're
saying
·
understanding
that people don't want
more information; they
want epiphanies
·
how to turn a no into a
yes with a success story
that proves precedence
·
why many people resist
overly crafted, polished
messages read from
a script or tele-prompter (they
can come across as
robotic instead of
"real")
·
why a current, relevant,
true signature
story can win more
buy-in than an expensive
bells & whistle power
point presentation
·
the importance of
sound-bites and how
alliteration, inflection
and rhyme can make your
message more memorable
·
how authentic (not
apopcryphal), Hero
Journey stories can
create a universal
connection that
transcends time and
distance
Sam practices what she
teaches. She introduces
and illustrates each
point with a real-life
example that showcases
how executives,
non-profit leaders,
sales staff - anyone in
business - can
dramatically increase
their effectiveness by
using meaningful stories
to set up two-way
communication.
Back to top
Want Sam to tailor her
presentation
for your
group?
All of the above
programs can be tailored
for your organization or
industry. For example,
Sam can tailor Tongue
Fu!®
so it’s for customer
service representatives
or for educators.
Sam
can tailor
Create a
Compelling Elevator
Speech
so it’s
for marketing
professionals or for
entrepreneurs. Sam can
tailor That's Intriguing so it’s
for senior executives or
for front-line
employees.
Email
info@samhorn.com
to arrange for a brief
phone appointment to
discuss your group’s
needs and to explore how
we can develop and
deliver a program that
will exceed your group’s
expectations.
Back to top
Curious
about Sam Horn’s Trademarked Communication
Methodology of
Tongue
Fu!®
Check out her dedicated website
www.TongueFu.com
that is devoted exclusively to
her Tongue Fu! presentations,
books, CD’s and certification
program.

A few comments
regarding Sam's Popular
presentations.

"Your program was magnificent. I am still riding on
the wave of inspiration you stirred up with your creative genius. My
mental wheels are well-lubricated and turning with gusto!" -Laura Lagana, RN, Co-author
of Chicken Soup for the Volunteer's Soul
I loved the idea of brainstorming with oneself; a
new concept to me. Sam was very clear, understandable and used great
examples. I now have a new tool to approach my titles and brochures
in a new way. I am working on my "grabber headlines." I am
inspired!" - Jo Abby Briggs, Executive Director
of The Golden Door Spa Skin Care

"One of your many skills is connecting instantly
with each person in the audience, projecting your warmth, wisdom,
and giving them lots of ways to gain confidence and networking
success. Sam, you deliver real take-away value." - Wayne
Hill, HILL Art Group

"To break out you've got to
stand out, and Sam Horn provides examples and useful
exercises that take you beyond what you need to know
to what you need to do." - Mark Sanborn, author
of Wall Street Journal bestseller The Fred
Factor
 "Thank you for your OUTSTANDING program. You showed us so many
ways to get creative in conceptualizing, writing, and marketing
our project. I came up with 5 new chapter headings just based
on the first idea you shared. Many others had the same
experience -- pages of ideas generated by suggestions from your
talk. The session was full of energy and fun. You captured
everyone's attention from the very beginning -- and just kept
giving valuable information - we didn't want the day to end."
- Pam Wyess, President, National Speakers Association Chapter
of Michigan

"Sam Horn's techniques for
coining memorable names and slogans are popping-fresh,
engaging, easy to apply, and jolly good fun." --
Richard Lederer, co-host of Public Radio's
A Way with Words
Back to top
Intrigue Institute
~ Washington DC.
Phone (805) 528-4351 Fax (805) 528-2581 Office E-mail
actionseminars@samhorn.com
E-mail Sam Horn at
sam@samhorn.com
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