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POP! Your Communication & Competitive Edge:
Innovative Techniques for Intriguing Anyone
in Anything . . . in 60 Seconds
With Sam Horn, The Intrigue Expert
Quick
. . . what do you say when people ask:
“What do you do?” or “What’s your company do?”
“Why should I hire you – or do business with you?”
“How are you different from or better than your
competitors?”
“Why should I recommend you to my colleagues and
clients?”
Do your answers get people’s eyebrows up? Are they
motivated to say, “Tell me more?”
If so, good for you. It means you just got what
matters to you in their mental door.
If not, you're leaving revenue, relationships and
results on the table and you, your idea, product, non-profit,
venture and services may never succeed at the level they deserve.
If you want to be able to clearly describe what you
care about – whether that’s an idea, initiative, company or cause -
so people relate to it, remember it and recommend it to others;
attend this session.
You’ll learn how to crystallize a crisp, clear 60
second description and value proposition of who you are, what you
do, and why someone should do business with you or refer
business to you.
Face it. Everywhere you go – conferences, job fairs,
networking events, client interviews, elevators, PTA meetings or the
bark park – people ask, “What do you do?” or “Why should I work with
you?”
If you can’t quickly get across the relevant value of
what you have to offer i(in person, in writing or online) n a
persuasive way that gets people’s eyebrows up (a sure sign of
interest); they will tune out, move on and you will have just lost a
potential friend, customer, donor, strategic partner or referral.
Discover why Intrigue Expert Sam Horn’s innovative
POP! and Eyebrow Test techniques for creating more
compelling communications been endorsed by Jeffrey Gitomer, featured
on MSNBC, BusinessWeek and in the New York Times, Boston
Globe and Washington Post … and have received raves from
clients ranging from Cisco to KPMG, Intel, Capitol One and NASA.
You’ll quickly realize why Sam’s the
Pitch/Presentation Coach for the British Airways Face2Face
competition and Springboard Enterprises which has helped
entrepreneurs receive $5.5 Billion (yes, that’s a b) in funding …
and why these innovative techniques have helped thousands of people
around the world win buy-in to their priorities.
From Innovation to Implementation –
How to Make Your Ideas POP and
Sizzle!
Ever find yourself challenged to take a fun, creative, innovative
idea and make it work in the real world?
Did you ever have a brilliant idea but weren't able to get your
board to approve or fund it?
Have you ever had an idea for a new program or product but it
fizzled when it came to the implementation stage?
Well, no longer!
Come hear stories of how real people took their really good ideas
and turned them into reality.
With the help of Sam Horn, Intrigue Expert and author of POP!,
Tongue Fu!® and The Eyebrow Test, you'll recognize and
remove obstacles that keep your ideas from succeeding.
Discover how to:
-
navigate around hurdles standing in the way of your idea getting
out in the world where it can add value
-
replace the overused and underwhelming elevator pitch with an
intro that creates a meaningful connection
-
explain your idea's selling points to make it POP! so people get
it and want it ... in 60 seconds or less
-
create the "why, dog-on-a-tanker-story" behind your idea so
people are motivated to support it
-
make your ideas memorable so people take them viral and become
your word-of-mouth advertiser
This is a hands-on session so you'll have opportunities to connect
with others and brainstorm/strategize an idea you want to propose to
your organization.
You'll leave energized and ready to use your noodle to noodle
first-of-their-kind ideas that have the power to immediately scale
your organization's visibility, memorability and profitability.
HOW TO SPEAK TO THE BIG DOGS:
How
to Get Attention and Respect from Anyone, Anytime, Anywhere
With Sam Horn, The Intrigue Expert and
author of POP! and Tongue
Fu!®
Have you ever had someone:
·
Cut you off at a meeting or take credit for your idea?
·
Turn down your request - even though you knew it would add value?
·
Tell you, "I couldn’t hear you" or "I didn't understand what you said."
·
Tune out (or text?!) – right in the middle of you talking?
·
Give a project, position or promotion to a colleague or competitor -
even though you were the best choice for the job?
·
Back you down because they were so relentless or contentious?
If so, you'll love this fun, fascinating, interactive session in which
you'll learn real-life ways to increase your influence, authority and
results.
Face it, if your ideas and contributions aren’t getting heard, noticed
and valued; you’ll never achieve the success you want, need and deserve.
Sam Horn, The Intrigue Expert, has coached thousands of professionals
around the world (Russia, China, Saudi Arabia, Mexico, Europe. U.S.) to
stand up and speak up to the “big-dogs” in their life, so the
decision-makers who have the authority to give them money, support, a
job, a deal or a promotion are favorably impressed and motivated to say
yes vs. no.
You'll quickly understand why Sam's innovative communication techniques
have been featured on MSNBC, NY Times, Washington Post, Readers
Digest and BusinessWeek.com, and why they've helped her clients
close multi-million dollar deals, win awards, and scale their impact and
income.
You'll leave understanding how to distill your comments so they’re
precise and persuasive, and so they command the attention and respect of
your target decision-maker(s) … whether that's in the halls, on an
elevator, during board, staff, client or team meetings, at business
luncheons and networking events, during performance evaluations and
interviews or while presenting at conferences, trade shows or committee
hearings.
SerenDestiny
Is The Light On In Your Eyes?
Are you leading the
life you’re meant to live? Are you doing what you love most and do best?
Are you wrapping your
life around whatever puts the light on in your eyes?
If you are, you know
there’s a deep sense of satisfaction that comes from doing what you’re born
to do. Life, somehow, feels “right.”
If not, you may think,
“I don’t know what I want to do. I wish I did.” Or “I know EXACTLY
what I’d like to do, but don’t have the time, money, know-how or freedom to
pursue it.”
Want good news? Leading
a life where the light is on in your eyes (the definition of SerenDestiny)
is not an impossible dream only a fortunate few experience.
It is your right and
responsibility to figure out what puts the lights on in your eyes and then
launch, live and leverage it for the good of all involved. Doing more of
what you love most and do best is not idealistic or selfish and it doesn’t
have to be reduced to a “hobby” you do in your spare time while you get a
“real job” that pays the bills.
You’re about to
discover it’s never too late or too early to find and fulfill your
SerenDestiny.
Whether you’re 30 or
60, a job-seeker, successful executive, recent college grad or retiree
wondering, “Is this all there is?” you’ll love the real-life examples and
inspiring insights of SerenDestineers who reveal exactly what they did to
create a life of “meaningful momentum.”
And you’ll love the
author’s specific step-by-step process you can use, starting today, to set
your SerenDestiny in motion … so things just keep getting better and better
and better.
Tongue
Fu!® - Get Along Better
with Just
About Anyone, Anytime, Anywhere
If you’ve ever been
tongue-tied – or given a tongue-lashing (and regretted it), Tongue
Fu!® offers constructive alternatives that turn hostility into
harmony and help you avoid a mental breakdown in the face of aggression.
With
straightforward strategies and proven techniques, Tongue Fu!®
examines almost every kind of verbal conflict – from fights with your
co-worker, complaints from a customer, bullying by your boss or a
stalemate with your kids – and shows how to use martial arts for the
mind and mouth to deflect attacks, disarm disputes, and defuse any
explosive situation.
With Tongue Fu!®
you will learn
-
words to use
(and words to lose) in tense situations
-
the power of
the phrase “You’re right”
-
what to do when
people push your “hot buttons”
-
how to handle a
verbal bully who enjoys blaming and shaming
-
how to
gracefully exit an argument
-
what to say
when you don’t know what to say
-
how to use
silence to your advantage
-
how to be
pleasantly unpleasant
-
and how to take
charge of your emotions.
Tongue Fu!®
is a fun and fascinating program that has received raves from audiences
around the world - from NASA to Hewlett-Packard to Boeing. It provides
dozens of real-life, constructive alternatives to giving a tongue
lashing or to being tongue-tied.
Turn Your
Experience, Insights and Expertise
into a
Signature Message, Mission and Movement
That
Scales your Influence, Impact and Income
Are
you an entrepreneur, executive, non-profit leader, professor, minister,
inventor, adventurer or author who would like to turn what you know and
what you’ve learned and done into a rewarding career that makes a
positive difference for others and a prosperous living for you?
If so,
sign up for this one-of-a-kind program with Intrigue Expert Sam Horn.
In this
fascinating session, Sam will share her proprietary approach to turning
your experience, insights and expertise into an umbrella brand and
equity business that leverages your knowledge into books, presentations,
consulting and e-commerce produces and services.
If you’ve
heard Sam speak before – you’ll love these TOTALLY NEW approaches that
will take your work to an even more satisfying, rewarding,
revenue-producing level.
If you
haven’t heard Sam speak before – you’ll quickly understand why she’s
often the top-rated speaker at every convention at which she’s featured;
why her client list includes Cisco, Intel, HP, NASA and Capital One; and
why she’s been featured on NPR, MSNBC and in the New York Times.·
Sam Horn,
17 Time Emcee of the Maui Writers Conference, has helped hundreds of
people get published. As the author of POP! (Jeffrey Gitomer and
Ken Blanchard), she’s helped thousands come up with one-of-a-kind
pitches, titles and marketing slogans.
More
importantly, she’s developed a step-by-step process for finding &
fulfilling your SerenDestiny – an intensely satisfying career where the
light’s on in your eyes and you’re getting paid to do what you love most
and do best – and building that into an enduring entity that exists
after you’re gone.
Sam
doesn’t waste time on platitudes that waste your valuable time. In this
fun, fascinating and interactive workshop, you’ll connect with others,
work on YOUR priorities and learn exactly how to:
-
Make a legacy,
not just make a living
-
Become a topic
advocate, not just a topic expert
-
Think scale,
not think small
-
Create an
organic, original body of work (vs. being derivative and reading
others’ books)
-
Turn one-way
communications (talks and blogs) into interactive experiences
-
Leverage social
media by commenting on current headlines so your content is current
-
Build an
advisory team who has your back and your front so you’re not going
it alone
Use Sam’s 70 - 10 – 10 – 10 Rule to
replace boring information with brilliant examples
--
Sam Horn
Intrigue Expert and author of
POP!
Helping
entrepreneurs, executives and organizations create more compelling
communications Featured
on NPR, MSNBC,
BusinessWeek.com,
FastCompany.com and in the NY Times,
Clients
include Cisco, Intel, NASA, HP, American Bankers Assn., Capital One and
KPMG.
www.SamHorn.com
That's Intriguing
Blog
SerenDestiny Blog
Wash DC
703 476-6411
Follow me
on Twitter
Friend me
on Facebook
**************************************************
PLEASE NOTE:
Meeting planners often ask, “Sam, could you customize a presentation
just for us so it reflects our theme and addresses the issues our
association and industry are facing?”
Or they say, “We’d like a little bit of this – and a little bit of that.
Could you combine best-practice tips from several of your topics?”
Or, “Our audience is still talking about you and your program last year
and they want you back.
Can you prepare a presentation that has new insights our group hasn’t
heard before?”
The answer to all the above is “Yes.”
My goal is to exceed the needs of you and your group. So, feel
free to let us know what would help make that happen – and we’ll make it
happen.
For example, one client combined a POP! and Win Buy-In to produce a
program called Can You Communicate Your Competitive Edge? which
was delivered at their Global Customer Summit .
So, let us know what would thrill your participants – and we’ll gladly
design something specifically for you that helps make your convention or
annual meeting a resounding success.
You are welcome to contact us at
Andrew@SamHorn.com to tell us about your group so we can discuss how Sam can
help you achieve your goals and contribute to your event being
everything you want it to be – and more.
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