www.samhorn.com Sam Horn Author,Creative Consultant,Keynote SpeakerTongue Fu

POP! Your Pitch, Proposal or Presentation

Women’s Professional Development Programs

POP! Your Communication

When you can do a common thing in an uncommon way, you will command the attention of the world.” - George Washington Carver

Do you know how to break through busy people’s preoccupation and get them interested in what you have to say?

Sam Horn, author of the critically-acclaimed book POP!, has studied the art and science of intrigue for 15 years.

In this original program, she shares innovative ways to get people’s eyebrows up (a sure sign you’ve piqued their curiosity.)

Whether you’re presenting an idea to your boss, interviewing for a job, pitching a project, talking in the halls or introducing yourself at a networking function; Sam’s techniques can help you win buy-in to your ideas so people want to know more.

You’ll love this fascinating, fast-paced session which is packed with innovative ideas you can use immediately to be “uncommon” so you capture and keep interest for what you have to say.

Bring a priority project to strategize how best to design and deliver communi-cation so everyone says “Hmmm, haven’t heard that before. Tell me more.”

Who Should Attend? This program is ideal for entrepreneurs, executives, politicians, non-profit leaders, grass-roots organizers – any professional who wants to command interest and respect for his or her ideas and priority projects.

This program has received excellent ratings from ASAE Center for Association Leadership, Meeting Planners International - Atlantic, Society of National Publications Association and was one of the top-ranked programs at the 2008 Inc. 500/5000 convention in Washington DC.

POP! Your Business or Practice

“Let’s give ‘em something to talk about.” - Bonnie Raitt

Are you a doctor, lawyer, dentist, chiropractor, orthodontist or physical therapist with your own medical or healthcare practice?

Are you an entrepreneur, business owner or marketing professional interested in helping your business break out instead of blend in?

Would you like to know how to:

*explain what you do so people want to know more?

* produce descriptive copy that captures who you are, what you offer, what you stand for, and why people should do business with you?

* create a trademark-able brand name that’s on purpose and easy to remember?

* stand out from competitors so you don’t look and sound like everyone else?

* increase positive name recognition so you’re the go-to resource in your area?

* attract free media attention and become recognized as a topic expert?

If so, you're in the right place, because that's what Sam Horn, America's Intrigue Expert ,shows you how to do in this fascinating, fast-paced program that is packed with real-life ideas you can use immediately to stand out in your crowd.

In this tough economy, it's more important than ever to take responsibility for capturing and keeping the attention of your target customers. You can't afford to be shy or passive and you can't afford to blend in.

You must take steps to increase visibility – give people something to talk about -- so they are sufficiently impressed to try and/or buy what you have to offer.

Discover why marketing genius Seth Godin says Sam Horn's POP! Process is "revolutionary" and why One-Minute Manager author Ken Blanchard says POP! is the perfect guide to "getting heard, getting remembered, getting results." Plan to take lots of notes as Sam shares her innovative ways for creating one-of-a-kind approaches that help you build and maintain a profitable business or practice, regardless of the economy.

Seth Godin Ken Blanchard

Who should attend? This program is ideal for entrepreneurs, business owners, lawyers, doctors, dentists, orthodontists, chiropractors, and alternative healthcare practitioners who want to be one-of-a-kind instead of one-of-many.

This program has received excellent ratings from Orlando Chamber of Commerce, Career Fusion, ASAE-Florida and the International Coaching Federation conference.

POP! Your Career

“It’s not enough to be the best at what you do;

you must be perceived as the only one who can do what you do.” - Jerry Garcia

Are you interviewing for a new job, position or promotion?

Are you a college grad who’s making the career fair rounds?

Are you returning to the workforce and need to update your resume?

Are you wondering how you can distinguish yourself from the tens of thousands of other people looking for work?

If you answered yes to any of these questions, you’ll welcome this jam-packed presentation that shares dozens of techniques you can use immediately to persuade decision-makers you’re the best candidate for the job.

You’ll discover how to craft attention-grabbing resumes that get you noticed and how to give concise, compelling answers to such challenging interview questions as “What is your weakness?” “What’s special about you?” “We’ve got 200 people applying for this position. Why should we hire you?”

Sam does not offer the customary “career coach” advice. These are innovative techniques that help you clarify how you’re different and why you’re worth hiring. She then helps you develop Purposeful, Original, and Pithy language you can use on resumes, in job interviews and in promoting yourself so decision-makers are motivated to pick you out of a crowded field of candidates.

Who Should Attend? This program is ideal for Career Fairs, Job Expos, College Programs for Graduates, and for the millions of people out of work who need to POP! out of their pack. This program received raves from the University of Chicago-Booth (the top-ranked business school in the country as rated by U.S. News and World Report) and will be the opening keynote for the 2009 National Resume Writers Association.

POP! Your Pitch, Proposal or Presentation

“You’ve got to be original.

If you’re like everybody else, what do they need you for?” - Bernadette Peters

Are you preparing a written or oral proposal?

Will you be pitching your business idea to venture capitalists?

Are you speaking at a professional meeting or industry conference?

Do you want to develop a signature keynote that gets you asked back?

If so, join Sam Horn, twice the top-rated speaker at the International Platform Association convention, as she shares her one-of-a-kind ideas on how you can design and deliver original pitches, proposals and presentations that capture and keep attention from the first moment to the last.

You’ll learn how to:

Create a Jerry Maguire opening that has people at hello

Identify your U. S.P. (Unique Selling POPosition) so you don’t look and sound like everyone else

Cliff-Note your message into a memorable money phrase

Convey why your idea or business will benefit them

Pleasantly surprise listeners with insights they haven’t heard before

Project confidence on the stage and page so people trust you

Overcome objections by anticipating and neutralizing them

Use real-life examples to maintain interest and establish precedence

Bring a draft of your pitch, proposal or presentation so you can immediately apply these techniques and take it to the next level. Discover for yourself why Sam is the official Pitch Coach for Springboard Enterprises which has coached entrepreneurs to receive more than $4 billion in venture capital – and why she has helped hundreds of consulting clients get yes’s from agents, editors, investors and multi-million dollar decision-makers.

Who should attend? This program is ideal for anyone who wants to prepare and present a pitch, proposal or program that wins buy-in for what they have to say or sell. It has received raves at the world-renowned Maui Writers Conference, National Speakers Association annual convention, Innovate to Motivate conference in New Orleans and the Invent Your Future conference at Microsoft headquarters. In addition, Sam’s consulting clients have used these techniques to land multi-million dollar investment deals and contracts from Wiley, Simon & Schuster, Doubleday, Berrett-Koehler, Penguin and Doubleday.

Special Topic for Women’s Professional Development Programs

Got Clout? Increase Credibility, Influence and Respect

“Never change a winning game; always change a losing one.” - Vince Lombardi

Do colleagues and decision-makers listen when you talk? Respect your point of view? Approve your requests? Act on your recommendations?

Would you say you have clout (the ability to command respect, project authority and get things done)? Would your peers?

Sam doesn’t tip-toe around elephant-in-the-room subjects. She’s interviewed executives from a variety of industries and asked them, “Don’t hold back. What do you see women professionals doing that undermines their effectiveness or sabotages their success?” These decision-makers revealed what keeps them from promoting certain women or putting them in charge of high-profile projects.

Sam’s tell-it-like-it-is revelations, laugh-out-loud anecdotes and eye-opening insights will cause you to: evaluate how you’re perceived by others and rethink how you could increase your favorable impact – on and off the job.

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Who should attend? This eye-opening presentation has already received raves from women professionals and executives at Intel, Capital One, Genentech, Association of Women in Communication, National Federation of Women Legislators and the Association of Women Surgeons.

It is ideal as an inspirational opening or closing keynote for women’s conferences and as an in-house workshop or webinar for women in such industries as high tech, healthcare, hospitality, education and financial services.

Want Sam to tailor her presentation for your group?

All of the above programs can be tailored for your organization or industry. For example, Sam can tailor Tongue Fu! so it’s for customer service representatives or for educators. Sam can tailor POP! so it’s for marketing professionals or for entrepreneurs. Sam can tailor Got Clout so it’s for senior executives or for front-line employees.

Email info@samhorn.com to arrange for a brief phone appointment to discuss your group’s needs and to explore how we can develop and deliver a program that will exceed your group’s expectations.

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Tongue Fu!® Check out her dedicated website www.TongueFu.com that is devoted exclusively to her Tongue Fu! presentations, books, CD’s and certification program.