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Are you looking
for an award-winning speaker to make your next
meeting a resounding success?
Would you like a
keynoter who thrills your audience with
inspiring, provocative ideas they can use
immediately to reap real-world
results?
If so, you’re in
the right place.
Discover why
organizations including NASA, Young Presidents
Organization, Intel, INC Magazine, Boeing,
Hewlett-Packard, ASAE, Kaiser Permanente, KPMG
and American Bankers Association have selected
Sam Horn to keynote their conferences and
provide training for their staff members.
Discover why
Sam’s innovative techniques have been featured
in Business Week, Investors Business
Daily, Washington Post and Chicago
Tribune and praised by such respected
business minds as Stephen Covey, Ken Blanchard,
Jeffrey Gitomer and Edelman Sr. VP Marilynn
Mobley.
Sam tailors her
topic to your group’s needs, and includes in her
fee three advance interviews with
members/employees of your choice, so she can
feature examples pulled right out of your
group’s everyday circumstances.
Feel free to
contact us at 1 703 232—9757 to check Sam’s
availability. We look forward to hearing more
about your group’s goals and to discussing how
Sam Horn can design and deliver a presentation that
exceeds your audience’s expectations and makes
your next event the best ever.
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POP! Your Communication
POP! Your Business or Practice
POP!
Your Career
POP!
Your Pitch, Proposal or Presentation
Women’s Professional
Development Programs

POP! Your Communication

When you can do a common thing in an uncommon way,
you will command the
attention of the world.” - George Washington Carver
Do you know how to break through busy people’s
preoccupation and get them interested in what you
have to say?
Sam Horn, author of the critically-acclaimed book
POP!, has studied the art and science of intrigue
for 15 years.
In this original program, she shares innovative ways
to get people’s eyebrows up (a sure sign you’ve
piqued their curiosity.)
Whether you’re presenting an idea to your boss,
interviewing for a job, pitching a project, talking
in the halls or introducing yourself at a networking
function; Sam’s techniques can help you win buy-in
to your ideas so people want to know more.
You’ll love this fascinating, fast-paced session
which is packed with innovative ideas you can use
immediately to be “uncommon” so you capture
and keep interest for what you have to say.
Bring a priority project to strategize how best to
design and deliver communi-cation so everyone says
“Hmmm, haven’t heard that before. Tell me more.”
Who Should Attend?
This program is ideal for entrepreneurs, executives,
politicians, non-profit leaders, grass-roots
organizers – any professional who wants to command
interest and respect for his or her ideas and
priority projects.
This program has received excellent ratings from
ASAE Center for Association Leadership, Meeting
Planners International - Atlantic, Society of
National Publications Association and was one of the
top-ranked programs at the 2008 Inc. 500/5000
convention in Washington DC.

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POP! Your Business or Practice

“Let’s give ‘em something to talk
about.” - Bonnie Raitt
Are you a doctor, lawyer, dentist,
chiropractor, orthodontist or
physical therapist with your own
medical or healthcare practice?
Are you an entrepreneur, business
owner or marketing professional
interested in helping your business
break out instead of blend in?
Would you like to know how to:
*explain what you do so people want
to know more?
* produce descriptive copy that
captures who you are, what you
offer, what you stand for, and why
people should do business with you?
* create a trademark-able brand
name that’s on purpose and easy to
remember?
* stand out from competitors so you
don’t look and sound like everyone
else?
* increase positive name
recognition so you’re the go-to
resource in your area?
* attract free media attention and
become recognized as a topic expert?
If so, you're in the right place,
because that's what Sam Horn,
America's Intrigue Expert ,shows you
how to do in this fascinating,
fast-paced program that is packed
with real-life ideas you can use
immediately to stand out in your
crowd.
In this tough economy, it's more
important than ever to take
responsibility for capturing and
keeping the attention of your target
customers. You can't afford to be
shy or passive and you can't afford
to blend in.
You must take steps to increase
visibility – give people something
to talk about -- so they are
sufficiently impressed to try and/or
buy what you have to offer.
Discover why marketing genius Seth
Godin says Sam Horn's POP! Process
is "revolutionary" and why
One-Minute Manager author Ken
Blanchard says POP! is the perfect
guide to "getting heard, getting
remembered, getting results." Plan
to take lots of notes as Sam shares
her innovative ways for creating
one-of-a-kind approaches that help
you build and maintain a profitable
business or practice, regardless of
the economy.
Seth Godin
Ken Blanchard
Who should attend?
This program is ideal for
entrepreneurs, business owners,
lawyers, doctors, dentists,
orthodontists, chiropractors, and
alternative healthcare practitioners
who want to be one-of-a-kind instead
of one-of-many.
This program has received excellent
ratings from Orlando Chamber of
Commerce, Career Fusion, ASAE-Florida
and the International Coaching
Federation conference.

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POP! Your Career
“It’s not enough to be the best at what you
do;
you must be perceived as the only one who
can do what you do.” - Jerry Garcia
Are you interviewing for a new job, position
or promotion?
Are you a college grad who’s making the
career fair rounds?
Are you returning to the workforce and need
to update your resume?
Are you wondering how you can distinguish
yourself from the tens of thousands of other
people looking for work?
If you answered yes to any of these
questions, you’ll welcome this jam-packed
presentation that shares dozens of
techniques you can use immediately to
persuade decision-makers you’re the best
candidate for the job.
You’ll discover how to craft
attention-grabbing resumes that get you
noticed and how to give concise, compelling
answers to such challenging interview
questions as “What is your weakness?”
“What’s special about you?” “We’ve got 200
people applying for this position. Why
should we hire you?”
Sam does not offer the customary “career
coach” advice. These are innovative
techniques that help you clarify how you’re
different and why you’re worth hiring. She
then helps you develop Purposeful, Original,
and Pithy language you can use on resumes,
in job interviews and in promoting yourself
so decision-makers are motivated to pick you
out of a crowded field of candidates.
Who Should Attend?
This program is ideal for Career Fairs, Job
Expos, College Programs for Graduates, and
for the millions of people out of work who
need to POP! out of their pack. This program
received raves from the University of
Chicago-Booth (the top-ranked business
school in the country as rated by U.S.
News and World Report) and will be the
opening keynote for the
2009 National
Resume Writers Association.

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POP! Your Pitch,
Proposal or
Presentation

“You’ve got to be
original.
If you’re like
everybody else, what
do they need you
for?” - Bernadette
Peters
Are you preparing a
written or oral
proposal?
Will you be pitching
your business idea
to venture
capitalists?
Are you speaking at
a professional
meeting or industry
conference?
Do you want to
develop a signature
keynote that gets
you asked back?
If so, join Sam
Horn, twice the
top-rated speaker at
the International
Platform Association
convention, as she
shares her
one-of-a-kind ideas
on how you can
design and deliver
original
pitches, proposals
and presentations
that capture and
keep attention from
the first moment to
the last.
You’ll learn how to:
-
Create a Jerry
Maguire opening
that has people
at hello
-
Identify your U.
S.P. (Unique
Selling
POPosition) so
you don’t look
and sound like
everyone else
-
Cliff-Note your
message into a
memorable money
phrase
-
Convey why your
idea or business
will benefit
them
-
Pleasantly
surprise
listeners with
insights they
haven’t heard
before
-
Project
confidence on
the stage and
page so people
trust you
-
Overcome
objections by
anticipating and
neutralizing
them
-
Use real-life
examples to
maintain
interest and
establish
precedence
Bring a draft of
your pitch, proposal
or presentation so
you can immediately
apply these
techniques and take
it to the next
level. Discover for
yourself why Sam is
the official Pitch
Coach for
Springboard
Enterprises which
has coached
entrepreneurs to
receive more than $4
billion in venture
capital – and why
she has helped
hundreds of
consulting clients
get yes’s from
agents, editors,
investors and
multi-million dollar
decision-makers.
Who should attend?
This program is
ideal for anyone who
wants to prepare and
present a pitch,
proposal or program
that wins buy-in for
what they have to
say or sell. It has
received raves at
the world-renowned
Maui Writers
Conference, National
Speakers Association
annual convention,
Innovate to Motivate
conference in New
Orleans and the
Invent Your Future
conference at
Microsoft
headquarters. In
addition, Sam’s
consulting clients
have used these
techniques to land
multi-million dollar
investment deals and
contracts from
Wiley, Simon &
Schuster, Doubleday,
Berrett-Koehler,
Penguin and
Doubleday.
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Special Topic for
Women’s Professional
Development Programs
Got Clout? Increase
Credibility, Influence
and Respect

“Never change a
winning game; always
change a losing
one.” - Vince
Lombardi
Do colleagues and
decision-makers
listen when you
talk? Respect your
point of view?
Approve your
requests? Act on
your
recommendations?
Would you say you
have clout (the
ability to command
respect, project
authority and get
things done)? Would
your peers?
Sam doesn’t tip-toe
around
elephant-in-the-room
subjects. She’s
interviewed
executives from a
variety of
industries and asked
them, “Don’t hold
back. What do you
see women
professionals doing
that undermines
their effectiveness
or sabotages their
success?” These
decision-makers
revealed what keeps
them from promoting
certain women or
putting them in
charge of
high-profile
projects.
Sam’s
tell-it-like-it-is
revelations,
laugh-out-loud
anecdotes and
eye-opening insights
will cause you to:
evaluate how you’re
perceived by others
and rethink how you
could increase your
favorable impact –
on and off the job.
.
Who should attend?
This eye-opening
presentation has
already received
raves from women
professionals and
executives at Intel,
Capital One,
Genentech,
Association of Women
in Communication,
National Federation
of Women Legislators
and the Association
of Women Surgeons.
It is ideal as an
inspirational
opening or closing
keynote for women’s
conferences and as
an in-house workshop
or webinar for women
in such industries
as high tech,
healthcare,
hospitality,
education and
financial services.
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Want Sam to tailor her
presentation for your
group?
All of the above
programs can be tailored
for your organization or
industry. For example,
Sam can tailor Tongue
Fu! so it’s for customer
service representatives
or for educators.
Sam
can tailor POP! so it’s
for marketing
professionals or for
entrepreneurs. Sam can
tailor Got Clout so it’s
for senior executives or
for front-line
employees.
Email
info@samhorn.com
to arrange for a brief
phone appointment to
discuss your group’s
needs and to explore how
we can develop and
deliver a program that
will exceed your group’s
expectations.
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Curious
about Sam Horn’s Trademarked Communication
Methodology of
Tongue
Fu!®
Check out her dedicated website
www.TongueFu.com
that is devoted exclusively to
her Tongue Fu! presentations,
books, CD’s and certification
program.
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