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Sam Horn
Would you like to do an interview with Sam for
your TV show, radio program, newspaper or
magazine?
Would your organization like Sam to tailor a
tele-seminar or webinar for your employees
around the country or globe?
Here are a just a few of the questions Sam
created (and collected from participants in
advance) for her U of Chicago tele-seminar that
made her interview with Anita Brick one of their
most popular ever.
University of Chicago Booth School of
Business - Tele-Seminar on
Whoever Tells the Best Career Story Wins
with Sam Horn, Creator of the POP!
Process
1. How does a job candidate know when to tell
his or her career story?
2. I try to avoid reciting my resume because I
don't want to come across as someone whose
credentials are all in the past. How can I
convey a desire and ability to change without
belaboring or disowning my past accomplishments?
3. I recently left a company because they were
doing things which I thought were unethical.
How can I bring this up without sounding like
I'm bad-mouthing my former employer?
4. How can you tell a story about making a
large contribution to the success of a project
without seeming arrogant?
5. How can I explain an employment gap in which
I traveled and then had a medical injury?
6. How can I communicate to a hiring manager
that, while I don't have the specific skills
outlined in the job description, I have highly
valuable experience and a passion for the job
that would make me a viable candidate?
Keep reading for more accolades from reporters
and producers who share the positive feedback
they and their audiences had to Sam's innovative
insights and to POP!s dramatic ability to help
people get what they care about noticed,
remembered and monetized.
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 Want to hear a sample of Sam's
interview with John Jantsch -- author of
Duct Tape Marketing which has been
ranked by Forbes and Fast Company as
the #1 ranked site and blog on small
business and marketing? Click below to
hear her tips on how POP! can help you
get attention for your business and
brand.
Vanessa
Denha-Garmo interviews Sam Horn
Denha
Communications
www.963WDVD.com
Vanessa
Denha-Garmo
Most people think they understand PR
and marketing and in reality,
they don't; but they can learn some
valuable tips from Sam Horn's latest
book POP. You can use the tips to
market your company, your product,
or a concept. It is a useful book
for the public relations and
marketing professional or for
someone who knows little about the
field..
I helped my
husband come up with the name for
his heating and cooling company by
using some of Sam Horn's tips. I
asked him when customers call what
do they usually say? He said, they
always say my air conditioner or my
heater is not running right. I said,
okay lets call the company.
Running Right Heating and
Cooling. That is what we did. We use
the tag line, "Working to keep your
systems, Running Right!
The name has been very effective.
People remember it. We often get
asked how we came up with it. His
website is www.runningrighthvacr.com
TV producers, Radio
show hosts, magazine and newspaper reporters
and journalists.. . would you like to:
*
feature a guest who captures and keeps your audience's
interest?
*
conduct a "phoner" with an animated expert who speaks in
clear, compelling sound-bites?
* compel listeners to call in to a "What's the best,
worst, funniest elevator speech you ever heard Contest?
* Report on what POP!d out in the news this week, why,
and how your viewers, readers, or listeners can apply
that to their work?
* Host
a lively thought-leader who teachers your audience
members how to stand out -- on the spot?
* add a respected pundit to your panel who can hold her
own in a controversial discussion?
If so,
you'll want to interview Sam for your TV show, radio
program, or publication.
Sam has
appeared on every major network (CBS, NBC, ABC, FOX) and
dozens of national radio shows including Dr. Laura and
National Public Radio. Her work has even been featured
on Jay Leno's Tonight Show and To Tell the Truth, where
she and her Tongue Fu! team stumped the panel.
Sam
practices what she teaches. You can count on her to be:
Purposeful: Sam tailors her comments to your
audience -- whether that's morning drive time or a
business talk show.
Original: Sam introduces new ideas and
examples your audience hasn't seen or heard before. You
can count on Sam to share stop-'em-in-their-tracks
insights and pulled-from-the-headlines stories of what
POP! out that week, why, and how it relates to you.
Pithy: Sam speaks in sound-bites. She knows
when to put a sock in it and when to keep the
conversational ball rolling so your viewers and
listeners choose to stay tuned.
Quotable Quotes by Sam Horn
"The best way to corner a niche is to create it." -
Sam Horn, POP! Stand Out in Any Crowd
"Pitching isn't just for baseball players. If you want
to interest people in your ideas, it's your
responsibility to make your message Purposeful,
Original, and Pithy so people are motivated to give you
their time of day." - Sam Horn, POP! Stand Out in
Any Crowd
"Are you
one-of-a-kind or one-of-many? When you're one of a
kind, there is no competition." - Sam Horn,
POP!
Stand Out in Any Crowd
"Do you
want your business and brand to break out instead of
blend in? Coin a trademarkable term (i.e. Tongue
Fu!) that belongs to you and you alone." - Sam
Horn, POP! Stand Out in Any Crowd
"Want to keep your audience on the edge of their seats?
Velveteen Rabbit your stories so they come alive and
listeners see what you're saying." -
Sam Horn, POP! Stand Out in Any Crowd
"Talent is important; it is not enough. Your work will
not speak for itself." - Sam Horn, Stand Out in Any
Crowd
"It's hard to stay on brand if you don't know
what your brand is." - Sam Horn, POP! Stand Out in
Any Crowd
"Does your elevator speech have people at hello? If
not, create a Tell 'n Sell Elevator Intro that describes
what you do in a way that motivates people to try it and
buy it . . . now." - Sam Horn,
POP! Stand
Out in Any Crowd
"Don't repeat
cliché's; rearrange cliché's. When
Chicago Bulls Coach Phil Jackson told Michael Jordan to
stop hogging the ball because, 'There's no I in team,"
Jordan replied with a twinkle in his eye, 'Yeah, but
there is is win!'" - Sam Horn, POP! Stand Out in
Any Crowd
"Comedian Steven Wright said, 'My grandfather invented
Cliff Notes. It was in . . . well, to make a long story
short.' Cliff-Notes your concept and make a long story
short so people get it and want it . . . in 30 seconds
or less." - Sam Horn, POP! Stand Out in Any Crowd
"The muse has a mind and a schedule of its own.
That's why it's crucial to ink it when you think it." -
Sam Horn, POP! Stand Out in Any Crowd
"Want to become the go-to resource on your subject?
Name a cultural phenomenon. That's what Dr. Francine
Kauffman did when she coined Diabesity, a "Half and Half
term" that made her the instant expert on that topic."
- Sam Horn, POP! Stand Out in Any Crowd
"Want people to remember your slogan? Put it in a beat
that's easy to repeat. It's worked for 'I can't believe
I ate the whole thing' and 'It takes a licking and
keeps on ticking.'"
- Sam Horn, POP! Stand Out in Any Crowd
Sample Interview Questions for
Sam Horn, author of
POP!
Create the
Perfect Pitch,
Title and Tagline for Anything:
1. What is POP! and why is it important?
2. What are some recent movies and books that have
POP!d out?
3. What's this I hear about a POP! Hall of Fame? What
are some of the winners this year?
4. Why do people love THE NEXT NEW THING -- what you
call THE EUREKA MOMENT?
5. People are so busy these days? How can we capture
their attention in 30 seconds or less?
6. As a communication and creativity consultant, you
help individuals and organizations become one-of-a-kind
instead of one-of-many. What's one of the best ways to
do that?
7. How can I come up with a memorable name or slogan
for my business?
8. What's one POP! technique ANYONE can use to help
their ideas and offerings break out instead of blend in?
9. If people want to learn all 25 ways to produce
Purposeful, Original, Pithy messages that help them
win-buy in for what they have to say and sell -- where
can they go?
10. How did you discover POP! and why does American
Idol prove its premise?
11. You have a couple of laugh-out-loud examples of
products that POP!d off the shelf because of their
catchy name? What are they?
12. If people want to know how to make their projects
POP! out, what's their next step?
It was SUCH a
pleasure working with you! Thanks for steering the
course and staying focused and pithy. You were
amazing! And those ideas were great.
Yealee Song,
Producer, KTLA Morning Show.
Boston Globe
book review
"In her book POP!, Horn, a
language-arts and marketing maven, is
endeavoring to hand off to readers a
technique for marketing products or
services they have to offer. . . it
shows how almost anyone can find tools
on the Internet to learn how to radiate
something approximating POP!" Sam
Horn Author of:
POP!
Create the Perfect Pitch, Title and
Tagline for Anything (Perigee - Penguin,
'09)
Sam Horn is a splendid guest. She has
the rare gift of treating an interview
as a conversation. Her concepts are
fresh, her delivery articulate, and even
her voice adds a lovely resonance to the
show. I can't recommend her highly
enough."
Victoria Moran, Host, "A Charmed Life,"
Martha Stewart Living Radio, Sirius
Channel 112
Questions?
Call Cheri at our
toll free number 800- SAM-3455
or email
info@samhorn.com
Sam Horn Author of: POP! Create the Perfect Pitch,
Title and Tagline for Anything
(Perigee - Penguin, '09)
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