Would you like to do an interview with Sam for
your TV
show, radio program, newspaper or
magazine?
Would your organization like Sam to tailor a
tele-seminar or
webinar for your employees
around the country or globe?
Here are a just a few of the questions Sam
created (and collected from participants in
advance) for her U of Chicago tele-seminar that
made her interview with Anita Brick one of their
most popular ever.
University of Chicago Booth School of
Business - Tele-Seminar on
Whoever Tells the Best Career Story Wins with Sam Horn, Creator of the POP!
Process
1. How does a job candidate know when to tell
his or her career story?
2. I try to avoid reciting my resume because I
don't want to come across as someone whose
credentials are all in the past. How can I
convey a desire and ability to change without
belaboring or disowning my past accomplishments?
3. I recently left a company because they were
doing things which I thought were unethical.
How can I bring this up without sounding like
I'm bad-mouthing my former employer?
4. How can you tell a story about making a
large contribution to the success of a project
without seeming arrogant?
5. How can I explain an employment gap in which
I traveled and then had a medical injury?
6. How can I communicate to a hiring manager
that, while I don't have the specific skills
outlined in the job description, I have highly
valuable experience and a passion for the job
that would make me a viable candidate?
Keep reading for more accolades from reporters
and producers who share the positive feedback
they and their audiences had to Sam's innovative
insights and to POP!s dramatic ability to help
people get what they care about noticed,
remembered and monetized.
7/9/10: Sam Horn,
Join
Kelly
Scanlon
and Sam Horn, America's Intrigue Expert. Sam is the author of
POP!,
Tongue Fu!
, ConZentrate and What's Holding You Back?, and
is known for helping people create original, one-of-a-kind ideas and approaches
that catapult their effectiveness, impact and income. In tough times, no one can
afford to blend in. To succeed in today's crowded marketplace, you've got
seconds to capture the favorable attention of busy people who have seen and
heard it all. Sam's proprietary
POP! Processhelps
companies create a strategic and tactical positioning that gives them a competitive edge.
Most people think they understand PR
and marketing and in reality,
they don't; but they can learn some
valuable tips from Sam Horn's latest
book POP. You can use the tips to
market your company, your product,
or a concept. It is a useful book
for the public relations and
marketing professional or for
someone who knows little about the
field..
I helped my
husband come up with the name for
his heating and cooling company by
using some of Sam Horn's tips. I
asked him when customers call what
do they usually say? He said, they
always say my air conditioner or my
heater is not running right. I said,
okay lets call the company. Running
Right Heating and
Cooling. That is what we did. We use
the tag line, "Working to keep your
systems, Running Right!
The name has been very effective.
People remember it. We often get
asked how we came up with it. His
website is www.runningrighthvacr.com
*
feature a guest who captures and keeps your audience's
interest?
*
conduct a "phoner" with an animated expert who speaks in
clear, compelling sound-bites?
* compel listeners to call in to a "What's the best,
worst, funniest elevator speech you ever heard Contest?
* Report on what POP!d out in the news this week, why,
and how your viewers, readers, or listeners can apply
that to their work?
* Host
a lively thought-leader who teachers your audience
members how to stand out -- on the spot?
* add a respected pundit to your panel who can hold her
own in a controversial discussion?
If so,
you'll want to interview Sam for your TV show, radio
program, or publication.
Sam has
appeared on every major network (CBS, NBC, ABC, FOX) and
dozens of national radio shows including Dr. Laura and
National Public Radio. Her work has even been featured
on Jay Leno's Tonight Show and To Tell the Truth, where
she and her Tongue Fu! team stumped the panel.
Purposeful: Sam tailors her comments to your
audience -- whether that's morning drive time or a
business talk show.
Original: Sam introduces new ideas and
examples your audience hasn't seen or heard before. You
can count on Sam to share stop-'em-in-their-tracks
insights and pulled-from-the-headlines stories of what
POP! out that week, why, and how it relates to you.
Pithy: Sam speaks in sound-bites. She knows
when to put a sock in it and when to keep the
conversational ball rolling so your viewers and
listeners choose to stay tuned.
"I recently had Sam on my XM radio show and she was
dynamite (as usual). She is the one who helped me come
up with the Turn Setbacks Into Greenbacks title
for my newest book.
She is awesome!"
Willie Jolley, Hall of Fame speaker, author of A
Setback is a Setup for a Comeback!, and host of The
Willie Jolley Show on CBS-TV, PBS, XM Radio, The Rejoice
Network & WHUR
The topic is crystallizing
your message to make a powerful, 30- second pitch.
The
interview is on location at the Innovation and Humanity
Conference, Chapmen University Leatherby
Center, Southern California shortly before
Sam's presentation at the conference.
Create the
Perfect Pitch,
Title and Tagline for Anything:
1.What does POP stand for . . . and how did
you come up with?
2. Who is POP! for . . . and why is it so
important?
3. You create an annual POP! Hall of Fame that
showcases entrepreneurs and organizations that
POP!d out that year. What are some of your
favorite winners?
4. Why do people love THE NEXT NEW THING --
what you call THE EUREKA MOMENT – and what’s one
way we can be “first-to-market” with our
offering so we stand out from our crowd and get
noticed . . .for all the right reasons?
5. People are so busy these days. How can we
use the POP! Process to distinguish ourselves
from our competitors and quickly capture our
customers’ interest?
6. The premise of POP! is that the key to
success is to be one-of-a-kind instead of
one-of-many. What's one of the best ways to do
that?
7. How can I come up with a memorable name or
slogan for my priority – whether that’s a
non-profit, an idea, business, book or
presentation?
8. You say one way to break out instead of
blend in is to do the opposite instead of the
obvious. What’s an example of that?
9. You have a funny quote that demonstrates the
importance of having a name, title and tagline
people can repeat and remember. What is that
and why is it so important?
10. You are the Official Pitch coach for
Springboard Enterprises – which has helped
entrepreneurs receive $5 Billion in venture
capital. What are two ways we can capture
favorable attention from people in the first 60
seconds?
11. You suggest we create AIR-tight sound-bites
for our offerings so people become our
word-of-mouth advertisers. How can we do that?
12. I hear you also help people POP! their
elevator speeches – although you don’t call them
elevator speeches. What you do call them?
13. What’s one of your favorite success stories
of a client who used your POP! Process to
catapult their visibility, income and impact?
14. You say ANYONE can use these techniques to
POP! their priority – that they don’t have to be
a creative genius or have an MBA or a million
dollar budget. Explain that.
15. I understand many job seekers are using
these techniques to POP! their job search. How
can someone use these techniques to POP! their
resume or interview?
16. You have a couple of laugh-out-loud
examples showing how humor can help us POP! out
of our pack and become more “likable”. What are
they?
17. I understand you work as a consultant,
helping entrepreneurs and organizations to
communicate how they’re special and worth
hiring. How does work?
18. You present POP! at conferences and public
workshops. How can we find out when you’re
speaking in our area – or arrange for you to
share these techniques with our group?
19. Do you have one last real-life example of
the power of POP! and how it can help our
message or products or services get noticed . .
. .for all the right reasons?
20. Where can people find out more about the
POP! Process?
“It was SUCH a pleasure working with
you! Thanks for steering the course and
staying focused and pithy. You were
amazing! And those ideas were great.”
Yealee Song, Producer, KTLA Morning Show
"The best way to corner a niche is to create it." -
Sam Horn, POP! Stand Out in Any Crowd
"Pitching isn't just for baseball players. If you want
to interest people in your ideas, it's your
responsibility to make your message Purposeful,
Original, and Pithy so people are motivated to give you
their time of day." - Sam Horn, POP! Stand Out in
Any Crowd
"Are you
one-of-a-kind or one-of-many? When you're one of a
kind, there is no competition." - Sam Horn,
POP!
Stand Out in Any Crowd
"Do you
want your business and brand to break out instead of
blend in? Coin a trademarkable term (i.e. Tongue
Fu!) that belongs to you and you alone." - Sam
Horn, POP! Stand Out in Any Crowd
"Want to keep your audience on the edge of their seats?
Velveteen Rabbit your stories so they come alive and
listeners see what you're saying." -
Sam Horn, POP! Stand Out in Any Crowd
"Talent is important; it is not enough. Your work will
not speak for itself." - Sam Horn, Stand Out in Any
Crowd
"It's hard to stay on brand if you don't know
what your brand is." - Sam Horn, POP! Stand Out in
Any Crowd
"Does your elevator speech have people at hello? If
not, create a Tell 'n Sell Elevator Intro that describes
what you do in a way that motivates people to try it and
buy it . . . now." - Sam Horn,
POP! Stand
Out in Any Crowd
"Don't repeat
cliché's; rearrange cliché's. When
Chicago Bulls Coach Phil Jackson told Michael Jordan to
stop hogging the ball because, 'There's no I in team,"
Jordan replied with a twinkle in his eye, 'Yeah, but
there is is win!'" - Sam Horn, POP! Stand Out in
Any Crowd
"Comedian Steven Wright said, 'My grandfather invented
Cliff Notes. It was in . . . well, to make a long story
short.' Cliff-Notes your concept and make a long story
short so people get it and want it . . . in 30 seconds
or less." - Sam Horn, POP! Stand Out in Any Crowd
"The muse has a mind and a schedule of its own.
That's why it's crucial to ink it when you think it." -
Sam Horn, POP! Stand Out in Any Crowd
"Want to become the go-to resource on your subject?
Name a cultural phenomenon. That's what Dr. Francine
Kauffman did when she coined Diabesity, a "Half and Half
term" that made her the instant expert on that topic."
- Sam Horn, POP! Stand Out in Any Crowd
"Want people to remember your slogan? Put it in a beat
that's easy to repeat. It's worked for 'I can't believe
I ate the whole thing' and 'It takes a licking and
keeps on ticking.'"
Trey Pennington interviews Sam
Horn
