Want to hear a sample of Sam's
interview with John Jantsch -- author of
Duct Tape Marketing which has been
ranked by Forbes and Fast Company as
the #1 ranked site and blog on small
business and marketing? Click below to
hear her tips on how POP! can help you
get attention for your business and
brand.

TV producers, Radio
show hosts, magazine and newspaper reporters
and journalists.. . would you like to:
*
feature a guest who captures and keeps your audience's
interest?
*
conduct a "phoner" with an animated expert who speaks in
clear, compelling sound-bites?
* compel listeners to call in to a "What's the best,
worst, funniest elevator speech you ever heard Contest?
* Report on what POP!d out in the news this week, why,
and how your viewers, readers, or listeners can apply
that to their work?
* Host
a lively thought-leader who teachers your audience
members how to stand out -- on the spot?
* add a respected pundit to your panel who can hold her
own in a controversial discussion?
If so,
you'll want to interview Sam for your TV show, radio
program, or publication.
Sam has
appeared on every major network (CBS, NBC, ABC, FOX) and
dozens of national radio shows including Dr. Laura and
National Public Radio. Her work has even been featured
on Jay Leno's Tonight Show and To Tell the Truth, where
she and her Tongue Fu! team stumped the panel.
Sam
practices what she teaches. You can count on her to be:
Purposeful: Sam tailors her comments to your
audience -- whether that's morning drive time or a
business talk show.
Original: Sam introduces new ideas and
examples your audience hasn't seen or heard before. You
can count on Sam to share stop-'em-in-their-tracks
insights and pulled-from-the-headlines stories of what
POP! out that week, why, and how it relates to you.
Pithy: Sam speaks in sound-bites. She knows
when to put a sock in it and when to keep the
conversational ball rolling so your viewers and
listeners choose to stay tuned.
Quotable Quotes by Sam Horn
"The best way to corner a niche is to create it." -
Sam Horn, POP! Stand Out in Any Crowd
"Pitching isn't just for baseball players. If you want
to interest people in your ideas, it's your
responsibility to make your message Purposeful,
Original, and Pithy so people are motivated to give you
their time of day." - Sam Horn, POP! Stand Out in
Any Crowd
"Are you
one-of-a-kind or one-of-many? When you're one of a
kind, there is no competition." - Sam Horn, POP!
Stand Out in Any Crowd
"Do you
want your business and brand to break out instead of
blend in? Coin a trademarkable term (i.e, Tongue
Fu!) that belongs to you and you alone." - Sam
Horn, POP! Stand Out in Any Crowd
"Want to keep your audience on the edge of their seats?
Velveteen Rabbit your stories so they come alive and
listeners see what you're saying." -
Sam Horn, POP! Stand Out in Any Crowd
"Talent is important; it is not enough. Your work will
not speak for itself." - Sam Horn, Stand Out in Any
Crowd
"It's hard to stay on brand if you don't know
what your brand is." - Sam Horn, POP! Stand Out in
Any Crowd
"Does your elevator speech have people at hello? If
not, create a Tell 'n Sell Elevator Intro that describes
what you do in a way that motivates people to try it and
buy it . . . now." - Sam Horn, POP! Stand
Out in Any Crowd
"Don't repeat cliche's; rearrange cliche's. When
Chicago Bulls Coach Phil Jackson told Michael Jordan to
stop hogging the ball because, 'There's no I in team,"
Jordan replied with a twinkle in his eye, 'Yeah, but
there is is win!'" - Sam Horn, POP! Stand Out in
Any Crowd
"Comedian Steven Wright said, 'My grandfather invented
Cliff Notes. It was in . . . well, to make a long story
short.' Cliff-Notes your concept and make a long story
short so people get it and want it . . . in 30 seconds
or less." - Sam Horn, POP! Stand Out in Any Crowd
"The muse has a mind and a schedule of its own.
That's why it's crucial to ink it when you think it." -
Sam Horn, POP! Stand Out in Any Crowd
"Want to become the go-to resource on your subject?
Name a cultural phenomenon. That's what Dr. Francine
Kauffman did when she coined Diabesity, a "Half and Half
term" that made her the instant expert on that topic."
- Sam Horn, POP! Stand Out in Any Crowd
"Want people to remember your slogan? Put it in a beat
that's easy to repeat. It's worked for 'I can't believe
I ate the whole thing' and 'It takes a licking and
keeps on ticking.'"
- Sam Horn, POP! Stand Out in Any Crowd
Sample Interview Questions for
Sam Horn,
author of POP! Stand Out in
Any Crowd
1. What is POP! and why is it important?
2. What are some recent movies and books that have
POP!d out?
3. What's this I hear about a POP! Hall of Fame? What
are some of the winners this year?
4. Why do people love THE NEXT NEW THING -- what you
call THE EUREKA MOMENT?
5. People are so busy these days? How can we capture
their attention in 30 seconds or less?
6. As a communication and creativity consultant, you
help individuals and organizations become one-of-a-kind
instead of one-of-many. What's one of the best ways to
do that?
7. How can I come up with a memorable name or slogan
for my business?
8. What's one POP! technique ANYONE can use to help
their ideas and offerings break out instead of blend in?
9. If people want to learn all 25 ways to produce
Purposeful, Original, Pithy messages that help them
win-buy in for what they have to say and sell -- where
can they go?
10. How did you discover POP! and why does American
Idol prove its premise?
11. You have a couple of laugh-out-loud examples of
products that POP!d off the shelf because of their
catchy name? What are they?
12. If people want to know how to make their projects
POP! out, what's their next step?
Questions?
Call Cheri at our
toll free number 800- SAM-3455
or email
info@samhorn.com