Sam Horn | Interview Questions, V producers, Radio show hosts, magazine and newspaper reporters and journalists would you like to:feature a guest who captures and keeps your audience's interest?

Want to hear a sample of Sam's interview with John Jantsch -- author of Duct Tape Marketing which has been ranked by Forbes and Fast Company as the #1 ranked site and blog on small business and marketing? Click below to hear her tips on how POP! can help you get attention for your business and brand.

TV producers, Radio show hosts, magazine and newspaper reporters and journalists.. . would you like to:

* feature a guest who captures and keeps your audience's interest?

* conduct a "phoner" with an animated expert who speaks in clear, compelling sound-bites?

* compel listeners to call in to a "What's the best, worst, funniest elevator speech you ever heard Contest?

* Report on what POP!d out in the news this week, why, and how your viewers, readers, or listeners can apply that to their work?

* Host a lively thought-leader who teachers your audience members how to stand out -- on the spot?

* add a respected pundit to your panel who can hold her own in a controversial discussion?

If so, you'll want to interview Sam for your TV show, radio program, or publication.

Sam has appeared on every major network (CBS, NBC, ABC, FOX) and dozens of national radio shows including Dr. Laura and National Public Radio. Her work has even been featured on Jay Leno's Tonight Show and To Tell the Truth, where she and her Tongue Fu! team stumped the panel.

Sam practices what she teaches. You can count on her to be:

Purposeful: Sam tailors her comments to your audience -- whether that's morning drive time or a business talk show.

Original: Sam introduces new ideas and examples your audience hasn't seen or heard before. You can count on Sam to share stop-'em-in-their-tracks insights and pulled-from-the-headlines stories of what POP! out that week, why, and how it relates to you.

Pithy: Sam speaks in sound-bites. She knows when to put a sock in it and when to keep the conversational ball rolling so your viewers and listeners choose to stay tuned.

Quotable Quotes by Sam Horn

"The best way to corner a niche is to create it." - Sam Horn, POP! Stand Out in Any Crowd

"Pitching isn't just for baseball players. If you want to interest people in your ideas, it's your responsibility to make your message Purposeful, Original, and Pithy so people are motivated to give you their time of day." - Sam Horn, POP! Stand Out in Any Crowd

"Are you one-of-a-kind or one-of-many? When you're one of a kind, there is no competition." - Sam Horn, POP! Stand Out in Any Crowd

"Do you want your business and brand to break out instead of blend in? Coin a trademarkable term (i.e, Tongue Fu!) that belongs to you and you alone." - Sam Horn, POP! Stand Out in Any Crowd

"Want to keep your audience on the edge of their seats? Velveteen Rabbit your stories so they come alive and listeners see what you're saying." - Sam Horn, POP! Stand Out in Any Crowd

"Talent is important; it is not enough. Your work will not speak for itself." - Sam Horn, Stand Out in Any Crowd

"It's hard to stay on brand if you don't know what your brand is." - Sam Horn, POP! Stand Out in Any Crowd

"Does your elevator speech have people at hello? If not, create a Tell 'n Sell Elevator Intro that describes what you do in a way that motivates people to try it and buy it . . . now." - Sam Horn, POP! Stand Out in Any Crowd

"Don't repeat cliche's; rearrange cliche's. When Chicago Bulls Coach Phil Jackson told Michael Jordan to stop hogging the ball because, 'There's no I in team," Jordan replied with a twinkle in his eye, 'Yeah, but there is is win!'" - Sam Horn, POP! Stand Out in Any Crowd

"Comedian Steven Wright said, 'My grandfather invented Cliff Notes. It was in . . . well, to make a long story short.' Cliff-Notes your concept and make a long story short so people get it and want it . . . in 30 seconds or less." - Sam Horn, POP! Stand Out in Any Crowd

"The muse has a mind and a schedule of its own. That's why it's crucial to ink it when you think it." - Sam Horn, POP! Stand Out in Any Crowd

"Want to become the go-to resource on your subject? Name a cultural phenomenon. That's what Dr. Francine Kauffman did when she coined Diabesity, a "Half and Half term" that made her the instant expert on that topic." - Sam Horn, POP! Stand Out in Any Crowd

"Want people to remember your slogan? Put it in a beat that's easy to repeat. It's worked for 'I can't believe I ate the whole thing' and 'It takes a licking and keeps on ticking.'"

- Sam Horn, POP! Stand Out in Any Crowd

Sample Interview Questions for Sam Horn,

author of POP! Stand Out in Any Crowd

1. What is POP! and why is it important?

2. What are some recent movies and books that have POP!d out?

3. What's this I hear about a POP! Hall of Fame? What are some of the winners this year?

4. Why do people love THE NEXT NEW THING -- what you call THE EUREKA MOMENT?

5. People are so busy these days? How can we capture their attention in 30 seconds or less?

6. As a communication and creativity consultant, you help individuals and organizations become one-of-a-kind instead of one-of-many. What's one of the best ways to do that?

7. How can I come up with a memorable name or slogan for my business?

8. What's one POP! technique ANYONE can use to help their ideas and offerings break out instead of blend in?

9. If people want to learn all 25 ways to produce Purposeful, Original, Pithy messages that help them win-buy in for what they have to say and sell -- where can they go?

10. How did you discover POP! and why does American Idol prove its premise?

11. You have a couple of laugh-out-loud examples of products that POP!d off the shelf because of their catchy name? What are they?

12. If people want to know how to make their projects POP! out, what's their next step?

Questions?

Call Cheri at our toll free number 800- SAM-3455

or email info@samhorn.com