What Does Sam Specialize In?

 

As one client told Sam, “Your business is to help people stand out. You help entrepreneurs and organizations identify how they’re different . . . and then you help them language that in a way that attracts interest, respect and a sale from target customers and decision-makers.”

 

Sam does that in a lot of different ways.  She can help you:

 

• clarify and craft your marketing message and elevator pitch so you can explain what you do clearly, concisely and compellingly.
• develop a brand, business name and slogan that are purposeful, original and pithy
• design and deliver a presentation that keeps audiences on the edge of their seats
• craft a book idea, title and proposal that get interest from agents and editors
• identify your P.O.D. (Points of Distinction) so you can build a career/company that breaks out instead of blends in
• strategize how to be one-of-a-kind vs. one-of-many so you get noticed and remembered by media, meeting planners, clients and decision-makers who perceive you’re the best choice available in your field, area of expertise or industry

 

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How Do We Work Together?

 

Some clients choose to work by phone, although most clients choose to work together face-to-face.  Working together in person with you and/or your team allows us to comprehensively explore your experience and expertise so we can develop a comprehensive “language bank” that we then POP! into proprietary intellectual capital and one-of-a-kind positioning, brand names, elevator pitches, web copy and marketing messages for your company, creation or cause.

 

Our first agenda item is to identify your strategic goals.  What exactly do you want to achieve from your work with Sam?  As soon as you schedule and pay for your consulting package, we send a questionnaire that helps you a) evaluate where you are right now with your priority project and b) identify where you want to be 6 months from now, 1 year from now and 3 years from now.  

 

Not yet clear about your objectives? Sam can help you clarify specific next steps so you have a timeline with specific action items and know exactly how to proceed.

 

Sam’s first question is, “What can we focus on to make the most of our time together?”  That varies from client to client and has included everything from developing unique brands, identities, approaches, presentations and products to designing first-to-market ideas that help you break out instead of blend in.  Check Sam’s testimonials to see how she’s helped hundreds of entrepreneurs and organizations develop one-of-a-kind business names, book titles, company slogans, presentations and elevator pitches that helped them POP! out of their pack and catapult their income.

 

You have a choice of where to meet.  You can fly Sam to your location, meet at her office in Reston, VA (ten minutes from Washington DC’s Dulles Airport) or coordinate an appointment when she’s already in your area for a speaking engagement.  (Check out her calendar to see when she’s going to be in your city.)

 

You are welcome and encouraged to record your consultations with Sam.  Previous clients have found that immersing themselves in their project and being interviewed in-depth by Sam produce verbal gold.  You’ll find yourself articulating things you never expressed that well before and thinking, “That’s exactly what we do!” By recording Sam’s recommendations and insights, you can listen to them again and again.  Many clients tell her they hear something new each time and have their recordings transcribed so they can cut and paste the compelling “languaging” of their ideas and action plans directly into their websites, proposals and marketing material.

 

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       Are You Wondering, “How Can I Make Sure                  This Pays Off?”

 

 You may be thinking, "There are a lot of branding consultants, presentation coaches and book doctors out there.  What's so special about you?  How can I be sure this will be worth my valuable time, effort and money?"

 

Hopefully, the testimonials from a wide variety of satisfied clients will show Sam’s proven track record and reputation for results.  Many of her clients tell her, “I accomplished more in the first hour with you than I have in months of working with other consultants.”

 

Sam is one of the most highly regarded branding consultants in the country.  She was one of two featured female speakers at the 2008 INC 500 conference (the other was Marilyn Carlson Nelson who runs the $40 billion Carlson Companies.  Other leading-edge business experts at that event included Seth Godin, Tom Peters, Jim Collins, Tim Ferris and Michael Gerber.  Sam was also selected to be the official pitch coach for Springboard Enterprises, which has helped raised $4 billion (yes, that’s a b) for women start-ups, and has helped dozens of women entrepreneurs hone their pitch and presentation to capture the favorable interest of venture capitalists. 

 

Such internationally known companies as Intel, Fortune 500 Forum, KPMG, Boeing, NASA, American Society of Association Executives and Capital One hire her to speak to their employees and members.  She is thanked in the Acknowledgments of hundreds of books by grateful authors who say, “This wouldn’t have happened without you.”  She and her client Simon Bailey were asked by National Speakers Association to present a session called “Collaborate on Your Keynote” to show how they produced Simon’s instant-classic keynote that resulted in a rousing standing ovation and many additional speaking engagements.

 

Sam doesn’t make empty promises.  Her goal is to 1) exceed your expectations, 2) help you identify and then realize your strategic goals, and 3) help you develop original, one-of-a-kind identities and approaches that catapult your career and/or company’s success, dramatically increase your revenue, establish you as a respected topic expert or your organization as the go-to resource in your industry so you attract favorable interest from media, decision-makers and target customers.

 

To Consulting Packages Click Here

 

Sam’s rather rare combination of experience uniquely qualifies her to materialize your objectives in record time.  A few of her credentials include: 

 

·         Top-rated speaker at two International Platform Association conventions and 2003-2004 Outstanding Capital Speaker.  She’s presented programs to more than half a million people in 35 states and 4 foreign countries and for such organizations as Young Presidents Organization, National Governors Association, the US Navy, Hewlett-Packard, Genentech, Associated General Contractors of America, Lockheed Martin, Loma Linda University, Legg Mason, and Booz-Allen.

 

.         Her most recent book POP! Stand Out in Any Crowd (from Perigee-Penguin) is considered by many to be “the bible of branding.”  Seth Godin calls it “revolutionary” and Ken Blanchard says it is a “lively guide to getting heard and getting remembered.”  It features a proprietary process for developing one-of-a-kind ideas and has been endorsed by dozens of marketing experts including the Sr. VP of the Edelman, #1 public relations firm in the country, Marilynn Mobley who said, “If you liked Malcolm Gladwell’s Blink, you’ll love Sam Horn’s POP!”

 

·         Her other 6 books (from major New York publishers St. Martin's Press and Perigee) including Tongue Fu!®, What’s Holding You Back and ConZentrate have been sold around the world and published in 15 different languages, endorsed by Tony Robbins, Mark Sanborn, John Gray, Mark Victor Hanson, Stephen Covey, Jack Canfield, Richard Carlson, and Susan Jeffers, and have been favorably reviewed in Publishers Weekly, Library Journal, Washington Post, Chicago Tribune, Investors Business Daily, Seattle Times and dozens of other national publications.

 

·         16-time Emcee of the world-renown Maui Writers Conference, which has given her a first-hand opportunity to work with hundreds of best-selling authors and top directors (e.g., Dave Barry, Mitch Albom, Natalie Goldberg, Frank McCourt, Ron Howard, Elizabeth George, Tami Hoag, James Brooks, Nicholas Sparks, Jacquelyn Mitchard, David Baldacci and Sue Grafton), and dozens of top agents and editors from New York's largest publishing houses.  

 

·         Frequent media guest who's been interviewed on every major network and hundreds of TV and radio shows including MSNBC, BusinessWeek.com, NPR's popular Diane Rehm Show, Jay Leno’s Tonight Show, Bloomberg Radio and To Tell The Truth (where her Tongue Fu!® team stumped the panel!) 

 

Sam doesn't just talk about how to create one-of-a-kind companies, presentations, brands, books, elevator pitches and marketing messages – she’s done it. More importantly, her clients have done it too

 

One of her most satisfying accomplishments is receiving updates from satisfied clients who tell her about their completed wildly successful projects and say, “I couldn’t have done it without you.” 

 

 

Go To Consulting Packages Click Here

 

Questions?

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 Contact Cheri Grimm in the CA office at 805 528-4351 or email info@SamHorn.com if you have questions and/or want to book your consulting package.

 

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 You also might want to visit http://www.samhorn.com for more testimonials, free articles, and a current speaking schedule. Perhaps Sam will be speaking in your city soon and you can work with her while she’s in your area. 

 

 Please know that in the years Sam’s had the good fortune to help thousands of people turn their dreams into reality, she has NEVER met any people who were sorry they ACTED on their ideas and turned them into rewarding businesses, books, keynotes and careers; she has only met people who were sorry they didn't start sooner. 

 

We look forward to hearing from you soon, and hope to have a chance to work together to help you turn your intentions and ideas into one-of-a-kind businesses, services and products that allow you to make a positive difference for customers and employees while making a prosperous living for yourself.

 

Sam Horn's ~ California Office
P.O. Box 6810 Los Osos, CA 93412-6810
Phone (805) 528-4351  Fax (805) 528-2581

 

 

 

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