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  Business and Career Strategist Consulting Packages  
 

               

 

 

Want to Take Your Business, Brand, Career and Revenue to the Next Level?

 
Then You'll Want to Hire Sam Horn as Your Business and Career Strategist 

 

Sam has an amazing ability to interview you about your experience, expertise and offerings, pull out what is most compelling and commercially-viable, compare it to your goals, and then combine it with her proprietary POP! Process to create a strategic and tactical positioning that gives you a competitive edge.

 

She then has an uncanny ability to turn that USP (Unique Strategic Positioning) into a signature message and mission that help you POP! out . . . even in a crowded marketplace, especially in a crowded marketplace.  Anyone hearing about your business, products, services and offerings will instantly get them, like them, remember them and be motivated to want them, buy them and recommend them.

 

That may sound rather grandiose, but the thousands of people who have seen Sam give on-the-spot coaching to audience participants, and who have hired her as their strategist, will attest to her genius-like ability to generate attention-grabbing ideas and one-of-a-kind approaches that catapult their success.

 

As a Hall of Fame speaker told Sam, “I’d always heard you were the Book Lady or the Title Guru.  What I didn’t understand was you’re so much more than that.  You re-package entrepreneurs and organizations so they break out. Your motto should be, ‘Not titles, careers.  You’ve changed my life and business  . . . for good.”

  
Here are FAQ's (Frequently Asked Questions) about the how Sam’s consulting process works.

1.  Do I have to know in advance what I want to focus on and accomplish?

It helps, but it’s not necessary.  

Some of Sam’s clients know exactly what they want to achieve - others just know they want to take their career or business to the next level. People often say, "Just tell me what to do.  Help me make it happen."


Some clients know they're leaving money on the table.  Others know they have impressive credentials but don't know how to pitch them, package them, position them or present them for optimal success.   Some realize they're getting lost in their crowded industry because they look and sound like everyone else.  All want to create something first-of-its-kind that will catapult their impact and income.

2.  How does Sam help me, my business and/or my priority project break out?

Sam uses her proprietary POP! Process and W9 Form to dig deep and identify what you're offering that is special and that has the potential to differentiate you from your competitors. 

 

Mostly though, she uses her prodigious mind (and her ever-present notepad) to deeply listen to what you’re saying to figure out how you can zig where everyone else is zagging.

 

 Over the years, Sam has developed an ability to mind-map what you're saying and connect that with her knowledge of current events to make quantum creative leaps that crystallize a new positioning for your work that has the power to get you noticed . . .for all the right reasons. 

 

She'll often hear a kernel of an idea that has breakout potential and then POP! it into a proprietary never-before-heard-or-seen phrase you can trademark, merchandize, media-ize (that’s a word, right?) and monetize . . .  in perpetuity.

 

You are encouraged to record your sessions with Sam as she morphs your priorities and projects into something that moves you to the head of your class.  Many clients tell us they listen to the CD’s of their sessions with Sam again and again because the languaging she produces is often so perfect they insert it directly into their website copy, marketing material, proposal, manuscript or presentation.

 

You’ll also want to take notes and “ink it when you think it” to capture the in-the-moment epiphanies that emerge during your sessions.  As Pulitzer Prize nominee Fawn Germer says, “You don’t have to be a creative genius to use Sam’s Ideas.  But using her ideas can make you a creative genius.” Recording Sam's in-the-flow ideas when her brain’s on fire and she’s 100% focused on your priorities can catapult your creative positioning and income and drive the next ten years of your life.

3.  Who does Sam Work With?

An organizational development expert who works with Microsoft and Cisco asked, “Do you just work with speakers, authors, entrepreneurs and executives?”

 

Glad you asked that. 

 

Although Sam has worked with the national presidents of major associations including NSA, ICF, ASTD and ASAE, she has also worked with astrophysicists, corporate executives, physicians, grassroots advocates, inventors, INC 500 winners, politicians, YPOers, 20-somethings with an idea, bestselling authors, Hollywood Top 35 under 35 fast-trackers, government officials and non-profit leaders.

Let’s put it this way. What do you care about?

 

Whether that's your company, a non-profit, keynote, book, career, proposal, media tour or a political campaign . . . . Sam can help you get it the visibility, respect, support and funding it deserves. 

 

Best of all, Sam doesn't just help you with one aspect of your project.  She believes everything we do in business needs to be strategic and symbiotic. 

 

Sam can help you create an INSTITUTE or an UMBRELLA BRAND for all your activities so they’re inter-connected (instead of all over the map) to ensure you get maximum payoff for your efforts.

 

For example, if you want to write a breakout book, Sam will work with you to turn that into a proprietary BODY OF WORK that you roll out in a variety of business activities and revenue streams.

 

Books don't exist in isolation. Books should be on-brand and congruent with presentations, consulting, e-commerce and media outreach so you’re building an EQUITY EMPIRE that generates income in perpetuity. 

 

Sam will help you create a clear, current, compelling, commercially-viable message and mission that you roll out through a variety of coordinated formats so everything supports each other and scales your visibility, impact and results in record time.

 

Your media outreach (both traditional and social) should be based on sound-bites pulled out of your signature message and mission so it drives traffic to your website and builds your mailing list and network.  Your leading-edge ideas should be captured in bogs, podcasts, webinars and subscription groups so you’re monetizing your mind and distributing your ideas one-to-many, not just one-to-one.  Your one-of-a-kind intellectual capital should be niched for different target audiences so you don’t have one-offs that limit your income.

 

When you work with Sam, you’ll discover why her many respected thought-leader clients praise her ability to generate first-of-their-kind approaches that capture attention, respect, and revenue for their work.

 

4.  What kinds of things can Sam help me with? Can I ask her to help me develop a standout brand, develop a breakout book, coach me on my pitch presentation, or polish my proposal?

Certainly. Many clients praise Sam’s ability to assess their work and give precise feedback on how to make it more persuasive and powerful.  She's known for her ability to write tell ‘n sell copy from scratch that lands them a contract or closes a deal.

 

Please note:  Sam doesn’t just review your work in advance.   She takes copious notes, gives specific feedback, and adds her own intellectual capital that makes it one-of-a-kind. She is renowned for conjuring up original content and trademark-able NURDS (new words) that have launched careers and generated 6 and 7 figures in income. (e.g., MOMager for Christine Martinello)

 

And yes, Sam will tell you if you request something that is outside her areas of expertise – and will recommend options you can trust to act with integrity and deliver what the promise. 

 

For example, Sam is NOT a techie.  She can certainly teach you how to write interesting articles, blogs and tweets that establish you as a topical topic expert (in fact, she just did that in her Don’t Just Tell It – Sell It presentation with Marketing Guru Terry Brock at the 2010 NSA Winter Conference) but she is NOT an expert about Search Engine Optimization, keywords, and optimizing your electronic gadgets. 

 

What can Sam help you do?  See specific examples and success stories at the end of this document.

 

 

5.  What are the packages available?

 

 

 Gold Plan for those who want to buy a

 day with Sam

  

 

It doesn't work to pay for an hour of Sam’s time and send an attachment of a 320 page manuscript and expect Sam to read it, edit it, give feedback and hand over all her agent-editor contacts in your hour phone consultation.  (Don't laugh, it’s happened.) 

 

Platinum Plan for those who want a “full immersion weekend” with Sam

 

Go deep into your brand, book, media outreach, business and career for 2 full days

 

This Platinum Plan includes comprehensive prep work by Sam of studying your website, marketing material, goals and filled-out questionnaire before your in-person meeting.

 

You’ll be amazed and thrilled with the tangible results you receive over the course of 2 days.

 

Sam doesn’t waste time – you’ll focus on real-world results that immediately catapult your international visibility, revenue and respect in all aspects of your business.

 

Please note: The Platinum Plan cannot be divided up into hourly appointments

 

6.  Let's put this fee in perspective.

 

If you're a successful keynoter, this fee probably represents half of what you normally make for one 45 minute keynote.  If you’re a trainer or speaker, this represents what you would get paid for a convention break-out session or two or for a day of consulting for a corporate client.

 

If you're an author, this fee represents less than a tenth of the advance and royalties you may generate -  not to mention the tens of thousands of dollars you’ll receive from speaking engagements, media attention and consulting work you’ll get as a result of Sam helping you get create a book that is sold around the world. A client told Sam, “I paid 5 figures for a publicist for my previous book and didn’t get one review or interview.  I got more value from you in one day than I did in three months of working with that publicist.”

 

If you're a business owner or consultant, this fee represents a faction of the income you'll derive from new customers, new products, contracts, services and increased sales.  One Inc. 500 client told Sam that the concise, compelling elevator intro they developed together resulted in three new clients at one networking event.  A therapist told Sam a tele-seminar she conducted as a result of their work together filled her calendar with new clients who were impressed with her style and approach.

 

If you're seeking venture capital, this fee represents less than a hundredth of what you could receive from investors.  One client told Sam that she went from being petrified to delivering a confident, convincing pitch that helped her secure hundreds of thousands of dollars in matching funds from her state.

 

If you're running a non-profit, this represents a small portion of the grants, donations and contributions that result from an in-integrity, attention-grabbing promotional campaign.  One client (okay, full disclosure, this is my son Andrew Horn, who heads up Dreams for Kids in Wash DC who used his mom’s advice to generate media outreach that got an inaugural event covered by the Washington Post and Fox News.

 

In other words, the money you pay to work with Sam will generate visionary ideas and approaches that pay off for you in multiple ways, for years to come, earning back many times over your initial investment.

 

And yes – we do have a payment plan.  If you’re in a bit of a cash crunch, you are welcome to divide the amount of your Gold or Platinum Plan into three monthly payments.  Just add a $20 a month fee to cover the additional administrative costs.

 

7.  What Do I Receive from my Gold and Platinum Consulting Plans?

 

Upon purchasing a package, you receive a comprehensive questionnaire Sam has developed exclusively for consulting clients.  This questionnaire helps you assess your current status, (including strengths, areas for improvement, priorities) and clarify where you'd like to be one year from now.  Many clients have told us their consulting package paid off – even before they met with Sam – from the insights they received by taking the time to answer these thought-provoking questions.

 

For the Gold Plan, you send this completed questionnaire to Sam along with your 3 pages for your hourly appointments so she can focus on your goals and priorities.

 

For the Platinum Plan, you send this completed questionnaire to Sam along with any additional material you want her to review in advance (which can include website links, sample blogs, proposals, demo videos, etc.)  Sam studies this in detail before your meeting so you can hit the ground running and make your time together maximally productive.

 

When you’re ready, call Cheri at 805 528-4351 to schedule your meetings with Sam which consist of two full days of in-person consulting  

 

Please note: the time and consulting work purchased with the Gold and Platinum Plans must be used within one year of the signing of the consulting agreement.

 

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8. How do I make payment?

It's easy.

 

Simply call Cheri in Sam's California office - 805 528-4351 - to give your credit card info or send your check, payable to Sam Horn, to Cheri Grimm at P.O. Box 6810, Los Osos, CA 93412. Upon receipt of payment, we’ll send a letter of agreement which you sign and send back.  As soon as we receive that, we’ll email that questionnaire and you let us know when you want to schedule your time with Sam. 

 

(Please note, Sam works out of Wash DC near the Dulles airport.  Cheri manages her business and handles payments, scheduling, etc. from the CA office (near Morro Bay and Hearst Castle).  Please communicate with Cheri if you have any administrative questions regarding your consulting package.

 

9.  I'm ready to start.  Who can I call?

Call 805 528-4351 (please remember, this is on the West Coast - the Pacific time zone. 

Cheri will take your payment, email the questionnaire and give you Sam's direct contact info (only available to clients). 

We're so glad you've decided to consult with Sam. You're about to discover for yourself why hundreds of grateful clients have told her, "I couldn't have done it without you."  

We look forward to hearing from you soon -- and to helping you POP! your success.  

 


 

A Sampling of Results Sam has Produced for Other Clients Including Helping:

 

·    A former management consultant land a NY agent for his previously self-published book which ultimately resulted in a six-figure contract with a major publisher.  The book now has foreign sales in countries including China, Spain and 16 other languages.

 

·    A hospital administrator turn a rather dry power-point presentation into “Flaw and Order,” an innovative approach to reducing errors in hospitals which earned him a standing ovation from a Harvard Medical conference and inquires from potential consulting clients.

 

·      Two recent college grads develop and polish an impressive pitch presentation that landed a 7 figure venture capital deal for their Latin America outreach project.

 

·       A non-profit executive conceptualize and write a book about his organization’s mission and achievements that premiered at Chicago’s Soldier Field to an audience of 1000 people that has now helped scale his organization globally with dozens of world-wide locations and programs.

 

·       A former Disney Institute executive and Inc. 500/5000 winner re-brand his business with a one-of-a-kind name and approach that has dramatically increased visibility and clients.

 

·       Two long-time business owners identify a new positioning for their company so they were able to offer new services, which resulted in being featured in Time Magazine and Fast Company.

 

·       A former Hollywood executive, (top 35 under 35) and Director of Creative Affairs for MGM prepare for an interview with L.A. Times which resulted in national buzz and new clients.  

 

·        A first-time author prepare strategic outreach to high-profile endorsers which resulted in several “big name” testimonials (e.g., Bernie Siegel) that dramatically increased her book sales.

 

·       A conflict resolution expert prepare a compelling presentation for a major conference that ended with him being approached by industry icons to congratulate him and volunteer to refer him.

 

·       An organizational consultant (and former Coca-Cola Executive) crystallize a first-of-its-kind title, topic and proposal that attracted interest and a book deal from a major publisher – in weeks.

 


  

 

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On a Tight Budget?

 

Want to benefit from Sam’s expertise but not ready to work with her one-on-one just yet?

 

You might want to order One of Sam's home study courses "POP! your Book System or  "POP! your Speaking System “Create Purposeful, Original, Pithy Names, Brands and Slogans that Help Your Business, Product or Services POP!   

 

In these 3 CD’s, Sam shares dozens of real-life examples and recommendations you can use immediately to create an attention-grabbing title, tagline or pitch for your company, cause or creation.

 

You’ll love her fascinating stories of how to turn “everyday” brands into “extraordinary” brands that help your project break out (instead of blend in.)

 

You’ll also appreciate that Sam doesn’t waste time on abstract, ivory-tower theories; she focuses on replicable techniques you can use immediately to make your priority project POP! out of its pack so it generates a dramatic increase in income, visibility and sales.  Add to Cart

 


 

You might also want to purchase Sam’s book POP! Create the Perfect Pitch, Title and Tagline for Anything (Perigee - Penguin, '09)POP! Stand Out In Any Crowd

This book has received fifty 5 Star rankings from people around the world on Amazon.com and has received universal raves for its ORIGINAL ideas on how to create innovative marketing messages that capture immediate interest in what you have to say and sell.

 


 

We’re even making this easy for you by offering a special discount on these two learning resources.  

Sam’s 3 hour Mp3 instant downloadable series is normally $35 and her POP! book usually costs $23.

Bought separately, the total would be $58.00 

Buy them together by calling 1 800 SAM-3455 or emailing us with "SPECIAL POP! PACKAGE" in the subject heading and we’ll give you BOTH for $45.00 and throw in Sam's 1 hour "Get Your Branding PH.D." Mp3 download now (normally $15.) That's a $78 value you can apply today to your product, project or Idea for $45 Such a deal.

 

           Get the "SPECIAL POP! PACKAGE" Now Online!

 

                 Click here... "SPECIAL POP! PACKAGE"

 


You are welcome to pay for Sam’s consulting and her learning resources with a check, Visa, MasterCard, Discover or American Express (Get those mileage rewards!)      

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Questions?

 

Contact Cheri Grimm in the CA office at 805 528-4351 or email info@SamHorn.com if you have questions and/or want to book your consulting package.

 California Office
P.O. Box 6810,  Los Osos, CA  93412-6810
Phone (805) 528-4351  Fax (805) 528-2581


 Sign up for Sam's quarterly POP! News letter here

 

FAQ's

1. Do I have to know in advance what I want to focus on and accomplish?

2.  How does Sam help me, my business and/or my priority project break out?

3.  Who does Sam Work With?

4.  What kinds of things can Sam help me with? Can I ask her to help me develop a standout brand, develop a breakout book, coach me on my pitch presentation, or polish my proposal?

5.  OK, What Does it Cost to Work with Sam?

 

6.  Let's put this fee in perspective.

 

 

7.  What Do I Receive from my Gold and Platinum Consulting Plans?

8.   What if I just want to pick Sam's brain for an hour or two? 

9.  I'm ready to start.  Who can I call?
 


 

What Do Satisfied Clients Say About Their Work with Sam Horn?

 

 

 

 

“I had been struggling with my conclusion for three days, and you looked at it and solved everything in two minutes. The lights came on the band started playing.  Your ability to see a problem and fix it is far keener than any editor I’ve ever seen.  You are brilliant.” - 4 time Pulitzer nominee, Fawn Germer, Hard Won Wisdom

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

"When it comes to working with other people, I'm tough to please.  I demand personal integrity, extraordinary skills, a great sense of humor and deep commitment to client results.  Sam Horn has all of these qualities and more.  She has the rare ability to help you find the hidden genius buried within your thoughts, shape it into a compelling message and deliver it in an eye-catching package.  Working with Sam dramatically expanded the focus and purpose of my work." Kay Cannon, President of International Coaching Federation, 2007

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

“Thank you for being the genesis of this project.  You provided the “POP” that was needed at just the right time.  Your ability to bring the diamond out of the rough is truly a gift.  Thank you too for keeping this project centered on the mission and representative of my core values.” – Drayton Boylston, Executive Director of The Rescue Institute and author of Coming Unscrooged

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

"You rock and roll, Sam.  You had so many good ideas on how we could generate one-of-a-kind titles and projects -- our fingers could hardly keep up with our note-taking." - Stacey Hall and Jan Brogniez, Attracting Perfect Customers: The Power of Strategic Synchronicity (Barrett- Koehler)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

"Thank you for making my project 'sing.' You were able, in just a few hours, to pull together things I'd been struggling with for weeks. What an amazing talent you have! And what a joy you are to work with." - Cynthia Shapiro, PHR, Corporate Confidential (St. Martins Press)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

"A thousand thanks for bringing your provocative and powerful program to our group. Our audience felt they received extremely valuable information presented in an exciting, interesting and entertaining way." - Shirley Gilbert & Pat Erwin, Hewlett-Packard

 

 

 

 

 

 

 

 


“Sam Horn is absolutely terrific.  I’ve been working on niching my business and word-smithing my topics, and her POP! CD’s are by far the best resource I’ve discovered. 

Her concepts are creative, concrete and practical. I know everyone tells her this, but her ideas really are worth a fortune.”