We want the Tongue Fu!® - Take the Bully by the Horns message to
continue to reach as many people as possible. Plus, HR directors and
other professionals have come to us asking how they can legally
incorporate these trademarked techniques into their in-house and public
programs.
In addition to certifying Tongue Fu!® - Take the Bully by the Horns
ambassadors around the world, we have established a Tongue Fu!® - Take
the Bully by the Horns Speakers Bureau. When we receive inquiries about
a speaking engagement that isn’t a match for Sam’s schedule or fee, we
refer them to one of our Certified Trainers who is a fit for their
needs. (You receive 75% of that fee; we receive 25% for brokering the
deal.)
(back
to top)
3.
What’s special about Sam Horn’s approach to dealing with difficult
people?
Sam’s unique methodology for dealing with difficult people is based on
original research. She’s interviewed thousands of people around the
country – front desk clerks, waiters, HR directors, attorneys, taxi
drivers, parents, teachers, executives – and asked them, “How do you
calm someone down who’s upset? What do you do if two employees
have a personality conflict? How do you get someone to stop
talking and listen?”
She has taken these “real-world” suggestions and forged them into an
easy-to-remember-and-apply approach that produces amazing results.
This approach doesn’t waste time on abstract theories that don’t work in
the real world. It features specific suggestions on exactly what
to say and do in dozens of challenging situations people face on a daily
basis on and off the job.
Sam has trademarked her approach to communication, which means people
must be certified in order to teach it. Her pioneering methodology for
turning conflict into cooperation has received rave reviews from
hundreds of corporate and convention clients including NASA,
U.S. Navy, the IRS, State of Hawaii, Boeing, Lockheed Martin, Kaiser
Permanente, Loma Linda University, American Bankers Association, ASAE,
and Young Presidents Organization.
Her
Tongue Fu!® and Take the Bully by the Horns books
(both from St. Martin’s Press) have been published in more than ten
languages, received enthusiastic reviews from such best-selling authors
as John Gray, Tony Robbins, Dave Pelzer, and Susan Jeffers, featured on
every major national TV and radio network including such shows as Jay
Leno’s Tonight Show, Dr. Laura, WGN, and NPR and favorably reviewed in
dozens of publications including Chicago Tribune.
What’s this mean for you? Instead of having to “re-invent the
wheel” and create your own intellectual capital from scratch, you get to
offer ideas that have already gained worldwide respect and media
attention. You get to offer a popular topic that is already in
demand with meeting planners, professional associations, corporations,
non-profit organizations and school districts.
(back
to top)
4.
Why are the Tongue Fu!® - Take the Bully by the Horns programs so
successful?
One of the reasons Tongue Fu!® and Take the Bully by the Horns
presentations are so well-received by audiences is because they don’t
offer meaningless platitudes.
They’re based on the premise that most people aren’t taught how to deal
with difficult people. We’re taught math, science, and history,
but we’re not taught what to do if someone calls us a name. We’re
not taught how to fairly and firmly say no, how to deliver bad news,
break up an argument, and think on our feet when someone does something
unfair or inappropriate.
As a result, many of us are tongue-tied or tongue-twisted when faced
with sensitive situations. We either say the first thing that
comes to mind –which often makes the situation worse – or we don’t say
anything at all – which also makes the situation worse.
The beauty of Tongue Fu!® and Take the Bully by the Horns is they
provide real-life responses to challenging situations, responses
we wish we’d been taught years ago. Finally, we know how to deal with
difficult people – without becoming one ourselves. We know what to say
to pushy people -- instead of thinking of the perfect response on the
way home.
Why Should I get Certified in
Both Tongue Fu!® - Take the Bully
by the Horns?
We are offering a dual-certification in Tongue Fu!® - Take the Bully by
the Horns because we believe BOTH communication approaches are needed
when dealing with confrontations.
Tongue Fu!®
is based on the belief that 95% of difficult behavior is
situational.
This person is upset because someone’s gone wrong and you just happen to
be their lightning rod. If we handle this type of situation
diplomatically and use win-win communication, we can usually turn it
around and move forward to an amicable resolution. Tongue Fu!®
offers specific words that can actually prevent people from becoming
difficult in the first place. If they’re already upset, its recommended
responses have the power to turn hostility into harmony so you can, as
Jack Canfield said in his endorsement, “get along with just about
anyone, anytime, anywhere.”
Take the Bully by the Horns
focuses on the other 5% of difficult behavior. Bullies deliberately
mistreat others because they want what they want when they want it and
they don’t care what they have to do or who they have to hurt to get it.
They don’t want to cooperate, they want to control. Their mistreatment
of others isn’t situational, it’s strategic. It isn’t innocent,
it’s intentional.
What’s different about Sam’s approach is that it dares to suggest that
win-win approaches often backfire with bullies. Why? Bullies
don’t want a win-win, they want to win.
Unfortunately, the nicer you are to bully, they meaner s/he will be to
you. So, what to do? Most other “bully experts” suggest you report
a bully’s mistreatment to the HR department.
A therapist may suggest you “empathize with the bully and understand
s/he comes from a dysfunctional family and doesn’t know any better.”
A parent may suggest a child “tell their teacher” if someone bothers
them.
Unfortunately, these well-intended recommendations often don’t work.
They leave the person being bullied feeling helpless, hopeless, and
alone with their problem. That’s why so many people have called
Sam’s approach to this topic life-saving. The Take the Bully by
the Horns methodology shows how to stand up and speak up for yourself
and hold bullies accountable for their behavior. It is based on
the notion that you have the right to be treated with respect – and it
your responsibility to let people know that inappropriate behavior will
not be tolerated.
What Type of Presentations Would I be Certified to Give?
The sample description below shows what’s normally covered in a typical
Tongue Fu!® - Take the Bully by the Horns presentation. You
are welcome to teach these programs separately or together. You
are certified to teach them in a variety of formats -- a 20 minute
luncheon presentation to your local service club, a 45 minute convention
keynote, a 90 minute public seminar, a half or full day workshop, or a
weekend intensive training retreat.
We recommend formats that have worked well with other clients, however
you are welcome and encouraged to add your own examples and use your own
stories to make this material your own.
(back
to top)
5.
What is normally covered in a Tongue Fu!® - Take the Bully by the Horns
presentation?
Tongue Fu!
® -
Take the Bully by the Horns
Would you like to:
-
know what to say -
when you don't know what to say?
-
prevent
time-consuming mistakes and misunderstandings?
-
learn how to quickly
resolve complaints?
-
Get along better with
just about anyone, anytime, anywhere?
If so, you’ll love Tongue Fu!®
Isn’t it ironic? We’re taught math, science, and history in school
– we’re not taught how to communicate in a way that turns conflict into
cooperation. We’re not taught what to say when someone blames us
for something that’s not our fault; how to respond when someone makes an
unfair/untrue accusation, or how to tactfully interrupt a non-stop
talker.
This fascinating presentation doesn’t rehash platitudes that don’t work
in the real world. One of the reasons it’s received rave reviews
from organizations such as Hewlett-Packard, the IRS, Boeing and Young
Presidents Organization is because it shares real-life responses you can
use immediately at work, at home, and in your community. You’ll
learn exactly what to say and do to:
-
End arguments
by focusing on solutions, not fault
-
Persuade other
people to stop, listen, and see your point of view
-
Keep from
saying something you regret in the heat of the moment
-
Defuse tense
situations with appropriate humor
-
Clear up
complaints with the AAA Train
-
Choose your
battles so you know when to speak up and when to put a sock in it
-
Coach vs.
criticize performance so people learn instead of lose face over
mistakes
-
Not let rude
pushy people ruin your day (life!)
Find out for yourself why the book on this topic has been sold around
the world (China, Australia, Singapore, England, etc.), why John Gray (Men
Are From Mars, Women Are From Venus) said, "Tongue Fu! puts a
new twist on communication,” and why Executive Book Summaries
said it “is a goldmine for anyone who deals with the public.”
By request, this presentation can also feature ways to handle verbal
bullies. If you’ve tried everything from compassion to logic with a
particularly challenging individual and nothing’s worked, chances are
that person’s a bully. Learn how to hold that person accountable
for their behavior and let them know, in no uncertain terms, that their
abusive behavior will not tolerated.
(back
to top)
6.
When and
where is the next certification program?
West Coast Program: Saturday & Sunday
August 1-2, 2009
California (Location TBD)
East Coast Program:
Coming soon
,
Conveniently located in
the
Washington DC
area.
Specific location and comprehensive hour-by-hour agenda provided upon
request/registration. Each program is limited to 8 participants to
maximize the experience for attendees and to ensure their particular
goals are met.
Can’t make our scheduled sessions? Sam occasionally agrees to provide
certification for private clients or specific organizations. Call
Cheri Grimm at our California office at 1 800 SAM-3455 to get all your
questions answered and to sign up for our next program.
(back
to top)
7.
What do I receive as part of my certification training?
You will get everything you need to immediately start teaching
Take
the Bully by the Horns and Tongue Fu!®, which Executive
Book Summaries said “adds to the legacy of ideas on how to deal with
people left by Abraham Lincoln, Benjamin Franklin, and Dale Carnegie.”
This includes:
|
● |
a comprehensive binder that contains a step-by-step manual
on how to teach these topics to different types of groups.
This includes everything from how to: grab instant attention
with riveting anecdotes; comfortably tell laugh-out-loud
stores, draw in even the most reluctant participant; and
inspire attendees to actually follow up and apply what
they’ve learned. |
|
● |
hand-outs of 20 minute, 90 minute, and half-full day
workshops. You have legal permission to use these
copyrighted templates – which are suitable for duplication –
and you are welcome to tailor them for different groups by
incorporating your own stores and insights. |
|
● |
original audio visual aids including step-by-step
transparencies and Power Point disc. Once again, you are
welcome to use these formats or tailor them to your group’s
specific needs. |
|
● |
comprehensive marketing materials. We’ll help you craft
personalized “Tell and Sell” bios and program descriptions
that reflect your background. Meeting planners will be eager
to book you and people will be persuaded to sign up for your
sessions and hire your services. |
|
● |
(a) an autographed copy of Tongue Fu!® book from St.
Martin’s Press (which has been sold in China, Japan, France,
etc.), (b) Tongue Fu!® at School book, Take the Bully by the
Horns (St. Martins Press) (d) Fu! For Thought perpetual
calendar with 365 thought-provoking quotes, (e) 60 minute
Tongue Fu!® CD, and (f) 60 minute Bully CD. |
|
● |
On-site business development counseling for entrepreneurs.
This includes specific suggestions on how to ramp up your
revenue by booking adult education seminars, submitting RFPs
for conventions, facilitating retreats, and other innovative
ways to kick-start your career. |
|
● |
discounts on all of Sam Horn’s products which you can resell
for a profit. |
|
● |
On-site media coaching. This includes sample interview
questions, copyrighted articles and columns that can be
placed in newspapers, industry journals, local magazines,
and on you website, and proven ways to capitalize on current
events to generate TV and radio interviews. |
|
● |
Suggestions for internal trainers on how to generate
excitement about these programs and how to conduct follow-up
programs to hold employees accountable for ongoing results
and improved communication. |
(back
to top)
8.
What is the cost of
certification?
$3500** This includes the 2 full-day Tongue Fu!® - Take the Bully by the
Horns Certification Institute with hands-on instruction from Sam Horn;
all course materials including hand-outs and teaching manual; marketing
and AV materials; articles, discounts on Sam Horn’s products for resale,
and complementary copy of her Tongue Fu!® -Take the Bully by the Horns
books & CD’s.
(back
to top)
9.
How can I apply to become
certified?
Click Here for Application
Innovation Information
You
may wonder what you can expect as a
certified Tongue Fu! trainers.
Well, certified Tongue Fu! trainer
Gwen Fujie is based in Hawaii,
however she travels around the
world, making six figures and
speaking up to 100 times a year (!)
for a diverse range of clients
including KPMG, San Mateo School
District and T- Mobile.
“Tongue Fu!®! is a gold mine
for anyone who deals with the public. Horn has added to the legacy
of idea on dealing with people left by Abraham Lincoln, Benjamin
Franklin, Dale Carnegie, and many others.” – 
