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 Would
you like to
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catapult your
career and establish yourself as a “go-to” expert?
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learn how to help
people create perfect elevator pitches?
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double your
income by offering a popular topic that motivates clients to call
you?
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Facilitate
creativity workshops in which you help people brainstorm their dream
brand, book or business?
Yes? Then
Sign Up for Sam Horn’s POP! Institute
POP! Institute Application
NEXT CERTIFICATION
COURSE...
November 3-4 in Washington, DC
ALSO READ:
What is the POP! Process & How Can It Help Me
Be One-Of-A-Kind?
1. What is POP?
Have you invested
your heart, soul, and bank account into an idea or invention and the
world didn’t beat a path to your door? Are you still searching for that
defining business name that perfectly describes who you are and why
people should do business with you? Do you want to narrow your niche –
you just don’t know what that is right now? Have you been told you need
to “brand” yourself but you’re just not sure how or where to start?
Well, you can start
by attending this program! Sam Horn has helped hundreds of entrepreneurs
create unique identities that catapulted their career and income.
Sam believes there
ARE new things under the sun. She has developed a step-by-step
methodology you can use to create one-of-a-kind titles, taglines,
topics, and techniques that help you stand out from the crowd. She has
shared her innovative techniques with international audiences at
National Speakers Association, International coach Federation, Maui
Writers Conference, and Young Presidents Organization.
In this fascinating
certification program, you’ll not only have hands-on opportunities to
develop your own unique positioning statement, you’ll learn how to apply
Sam’s trademarked techniques to help you clients and audience members
develop theirs.
You’ll learn how to
win buy-in for yourself, your business, and your products by succinctly
articulating the unique essence of your offering so it is one-of-a-kind
instead of one-of-many because, face it, when you’re one-of-a-kind,
there is no competition. Sam’s innovative methods will be featured in
the upcoming book POP! The Art and Science of Getting Noticed, Getting
Heard, Getting Bought from Perigee (Penguin-Putnam) in 2006.
Here’s a sample of
the praise POP! has received:
“You really honed
what I needed to say about my business to reporters, and I think you’ll
see the evidence of your coaching in this Los Angeles Times article. I
really don’t have the words to tell you how much I value your coaching.”
– Stephanie Palmer, former Director of Creative
Affairs for MGM in Hollywood, now director of
www.GoodinaRoom.com
“My work with Sam has
led to more clarity about my thinking than anyone I have ever met. She
is a wizard at helping me (and everyone I have ever recommended to her)
turn thoughts into high impact structure and well-organized content, as
well as developing a highly compelling marketing message with impact. Do
yourself a huge favor – work with the best of the best, and that means
Sam Horn.” – Steve Lishansky, CEO of Success
Dynamics
“Sam’s insights and
suggestions have transformed my work. Her feedback was brilliant and she
always encouraged me on days when I felt disheartened. I recently
submitted 12 articles and received 6 positive responses within a week.”
– Carolyn Matheson, MCC, London, UK
“Sam Horn is an
author’s dream co-creator. Her hands, heart and voice permeate and
enliven this book.” – Doug Stevenson, The Story
Theater Method and “Never Be Boring Again”
“San Horn is
brilliant! She helped me more in five minutes to get focused and to
crystallize my project than I had accomplished on my own for three
years. If you are looking for value, there is no one better than Sam
Horn.” – Dr. Zayd Abdul-Karim, author of “Deep
Translations”
“Thanks you for
making my project ‘sing.’ You were able, in just a few hours, to pull
together things I’d been struggling with for weeks. My agent is thrilled
because it flows beautifully now with intrigue and sparkle. What an
amazing talent you have! And what a joy you are to work with.” –
Cynthia Shapiro, PHR, author of “Corporate
Confidential!”
2. Why Would I
Want to Become a Certified POP! Consultant?
Simply stated, it
gives you a competitive edge. The quickest way to grow your business is
to give potential clients an opportunity to see you in action so they
can make up their own mind they trust you and want to do business with
you. Becoming a certified POP! presenter and consultant gives you
multiple paid opportunities to do just that. It also helps you:
3. What Do I
Receive in Sam Horn’s POP! Certification Program?
You will get
everything you need to immediately start consulting and speaking on
POP!, which 4-time Pulitzer nominee Fawn Gerrner said, “You don’t have
to be a creative genius to use these ideas – however, using these ideas
can make you a creative genius.”
You’ll receive:
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a
comprehensive binder that contains a step-by-step manual on how to
teach POP! to different types of groups. This includes everything
from how to: create water-cooler words that keep you in the mind of
your clients; Velveteen Rabbit your ideas so they come alive; turn
confusion into clarity with meaningful metaphors; and create
Purposeful, Original, Pithy elevator pitches that have people saying
“I want that!” or “Tell me more.” |
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scripted
hand-outs of 20-minute and 90-minute sessions and workbooks for half
day and full day creative retreats. You are welcome to use these
copyrighted templates which are suitable for duplication – or adapt
them by incorporating your own examples and insights. |
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complete
marketing materials with personalized bio and descriptions that
persuade meeting planners to book you and entice people to sign up
for your presentations and/or coaching. |
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a variety of
POP! articles of different lengths you can send to potential clients
or post on your website to generate immediate interest in this topic |
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complementary
copy of Sam Horn’s 3-hour CD set on POP!, plus a Write Here, Write
Now perpetual calendar with 365 inspiring quotes, and a copy of POP!
The Art and Science of Getting Noticed, Getting Heard, Getting
Bought; available from Perigee (Penguin-Putnam) in 2009. |
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business
development section. This includes specific suggestions during the 2
day program on how to organize public seminars, get booked for
convention programs, get asked to speak for association meetings and
develop a thriving POP! consulting practice |
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media
section. This includes proven ways to generate TV and radio
interviews, and place articles and columns in newspapers, industry
journals, and magazines t generate traffic |
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discounts on
all of Sam Horn’s products which you can resell for a profit |
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4 free
one-hour tele-conferences each year with Sam and other certified
POP! trainers to swap success stories, share best practice tips,
brainstorm growth, discuss fees, etc. |
4. How Will POP’s!
Track Record Give Me a Competitive Edge?
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You could
take years to develop your own original intellectual capital and
award-winning methodology, or you can save all that time, effort,
and brainpower by using ours. |
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While you are
welcome to feature your own stories, experience, and expertise
within the POP! material to make it your own – you don’t have to
start from scratch and work your way up the speaking/consulting
industry food chain with a new and untested specialty. |
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Instead of
being like everyone else speaking and coaching on branding,
positioning, marketing, career/product development, you’re offering
a unique topic with 5 years of excellent evaluations from hundreds
of consulting clients who credit this methodology with catapulting
their success. |
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Sam Horn’s
POP! Process has been praised by such best-selling authors as Julie
Jansen (I Don’t Know What I Want, But I Know It’s Not This), “Sam
Horn is a creative genius with words, phrases, and titles. She also
knows what grabs people and what sells! Sam is a must for any author
who needs an inventive breath of fresh air!” Why? She doesn’t waste
time on abstract theories or derivative techniques. She provides
specific ways people can describe their business, book, or brand so
it POPs off the page and keeps POPing into people’s mind. |
5. Why is Sam Horn
Certifying People in POP!?
The good news is, Sam
has more requests to speak than she can handle, and she is busy writing
other books, presenting other topics, and promoting her upcoming book.
POP! The Art and Science of Getting Noticed, Getting Heard and Getting
Bought. Perigee (Penguin-Putnam), 2006.
We want this
incredibly helpful process to reach as many people as possible. People
have told us they’ve never encountered anything that works this well at
combining a left-brain system (science) and a right brain process (art)
to foster creative breakthroughs that help people develop one-of-a-kind
products, projects, and proposals.
In addition to
certifying our team of POP! ambassadors around the world, we have
established a POP! Presenter and Consultant Referral Service. When we
receive inquires about a job that isn’t a match for Sam’s schedule or
fee, we refer them to one of our certified POP! presenters/consultants
who is a fit for their needs. (You receive 75% of that fee, we receive
25% for brokering the deal and helping to negotiate pricing and
logistics.)
6. Where and When
are the next Sam Horn POP! Institutes being held?
Specific location,
hotel details, and hour-by-hour agenda provided upon registration.
Can’t make out
scheduled POP! Institute? Questions? Call 805-528-4351 to inquire about
scheduling a private training that is tailored for your specific
interests and needs.
7. What is the
Cost of the Certification?
$3500** This includes
the 2 full-day POP! Institute with hands-on instruction and coaching
from Sam Horn; all course materials including hand-outs and teaching
manual, marketing and AV materials, articles, 4 one-hour tele-conferences,
discounts on Sam Horn’s products for resale, and complementary copy of
POP! CD’s and calendar.
** There is an annual
Certification Fee of $1000, which includes a one-hour private phone
consultation with Sam ($700 value) to be scheduled within one month of
the expiration of the precious year’s certification. During that
one-on-one phone call, you have the autonomy to focus on you top
priorities and to strategize with Sam how to take your effectiveness to
the next level.
POP! Institute Application
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actionseminars@samhorn.com
