Make 2010 the Year Your Business Breaks Out!
Are you looking for a title, name, brand, slogan or money phrase that:
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Gets you, your company and/or creation
noticed – for all the right reasons?
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Clearly differentiates you from
competitors?
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Causes target customers to think of
you first when needing what you offer?
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Successfully niches you as the go-to,
must-have, top-of-mind resource in your field?
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Generates buzz because it’s clever,
contrarian, or one-of-a-kind?
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Drives equity because it’s
trademark-able or proprietary?
If so, register for this intensive, hands-on
POP! Your Business,
and Brand Workshop.
Take advantage of this opportunity to develop a million-dollar idea,
identity, and approach that helps you and your priority project stand
out from its crowd. If you are ready to figure out exactly how you’re
one-of-a-kind (instead of one-of-many) and how you can package that into
a Pithy, Original, Purposeful brand, title, name identity and approach.
"If you can't make if for May 15th, be sure to join us again
September 18th" Contact Cheri @
info@samhorn.com or
Call 805-528-4351
You’ll discover how to:
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Identify your POD (Points of Distinction) so you don’t look and
sound like everyone else
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Craft a “tell n’ sell” elevator intro that succinctly describes what
you have to offer so people get it and want it
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Develop a business name or brand that stops people in their tracks
and gets you noticed and remembered
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Originate first-to-market ideas and approaches
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Create and corner a niche by coining a new trademark-able word or
phrase
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Produce innovative domain names, product pitches, marketing slogans
that create buzz
The premise of this workshop and of Sam Horn's award-winning
POP!
Process is that:
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Every article needs a headline
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Every business needs a brand
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Every book needs a title
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Every campaign needs a slogan
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Every movie needs a money phrase
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Every company needs a name
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Every idea needs a pitch
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Every organization needs a niche
The good
news is, you don’t need a million dollar budget or an MBA to develop
innovative, attention-grabbing names, titles, slogans, pitches and
niches. You don't have to sit around and
hope
creative lightning will show up.
Sam Horn
takes all the guesswork and mystery out of the process. She has created
a step-by-step approach for generating one-of-a-kind names, titles,
taglines, slogans, pitches and niches that generate visibility and name
recognition for
anything.
You don't have to take our word for it. See what some of today's leading
marketing experts have to say about Sam and her 25 POP! techniques for
crystallizing and “Cliff Noting” your idea into a concise, compelling,
commercially-viable, memorable money-phrase.
John Jantsch, (Forbes
top-ranked blogger on small business
marketing), said Sam is, “a seriously energetic and creative thinker who
has taken what, for some, is mind-boggling work
and turned it into a system on how to create memorable names, core
marketing messages and slogans. She has created a wonderful set of
tools that will help you construct one-of-a-kind ideas."
"Lively,
fun, inspiring guide to getting heard, getting remembered and getting
results." - Ken Blanchard,
The
One Minute Manager
"If you
liked Malcolm Gladwell's
Blink,
you'll love Sam Horn's
POP!
If you want to know how to create marketing messages that
stop people in their tracks, do yourself a favor and get POP!" -
Marilynn Mobley, Senior Vice President, Edelman
“POP!
is a new way, your best way to create buzz and get to the top of the
pile. If you’re looking for success that will take you to the moon,
POP! is the rocket ship that will get you there.” - Jeffrey
Gitomer, The Little Red Book of Selling
“As a
person who once used a sparking Barbie doll to set fire to a pair of
underpants on national television, I can vouch for the importance of
standing out from a crowd. As a friend of Sam Horn's, I can also vouch
for the excellent advice she offers in POP!" - Pulitzer-Prize
winning humorist Dave Barry
"Sam's
process for applying creativity is the best I've seen. I've been
struggling with defining my brand. With just a short consulting session
with Sam she was able to extract the essence of my brand into something
I can use for business. Sam's branding knowledge and principles are
extraordinary." - Maura Schreier-Fleming, guest columnist Dallas
Business Journal
"WOW. It is
abundantly clear why you are the best creativity consultant
on the planet. You took what I wrote in haste and turned it
into compelling copy. Once again, it is a pleasure to learn from
a master!" - Patricia Eyres, JD, America's Expert on Email Use
and Abuse
"POP!
shows how to create those all-important 'sticky' names, slogans, and
brands that stay in your customers’ minds." - Dewitt Jones, Speaker Hall
of Fame member and co-author with Stephen Covey of The Nature of
Leadership
"If
you're ready to read
POP! Create the Perfect
Pitch, Title and Tagline for Anything and be remembered, let
my friend Sam Horn show you how." – Mark Victor Hansen, Co-creator, #1
NY Times best selling series Chicken Soup for the Soul
"If you can't make if for May 15th, be sure to join us again
September 18th" Contact Cheri @
info@samhorn.com or
Call 805-528-4351
"Sam Horn
offers a wealth of ideas on how anyone can have 'a way with words.' Her
techniques for coining memorable names and slogans are popping-fresh,
engaging, easy to apply, and jolly good fun." - Richard Lederer, author
of Word Wizard and co-host of Public Radio's "A Way with Words"
"I've
seen Sam in action and she is a master at creating memorable titles and
attention-getting taglines that make your presentations, screenplays and
projects snap, crackle, and POP!" - Stephanie Palmer, Former Director of
Creative Affairs for MGM and author of Good in a Room
"Sam Horn
is the mom of POP! Her book is filled with practical methods for
making your message outstanding and unforgettable.” - Michael J. Gelb,
International Brain of the Year and Author, How to Think Like
Leonardo DaVinci
"What you
name your invention can determine whether it gets ignored or noticed. POP! is full of ways to come up with creative names and marketing
slogans that help your products capture people's interest. Every
entrepreneur and inventor needs this." - Todd Walker and Jean Golden,
creators of the "Million Dollar Idea(R)" show
"Want to
get your message out to more people so it can make even more of a
difference? Buy POP! It's packed with original ways to get your work
noticed. Highly recommended." - Andy Andrews, NY Times bestseller
The Traveler's Gift
"The
premise of POP! is that the best way to corner a niche is to
create it. This book features fascinating recommendations on how to make
your organization one-of-a-kind. Well done." -Joe Calloway, author of
Becoming A Category of One
"Are you
a sole proprietor or business owner? Are you clear why customers should
do business with you instead of your competitors? Can you articulate
that in one clear, compelling sentence? If not, buy POP! The best
resource I've seen for selling yourself without selling out your
integrity." - Kay Cannon, 2006-07 President of International Coaches
Federation
"Every
political action committee and grassroots organization needs to know how
to communicate their message in a way that wins buy-in for their cause.
POP! is filled with practical suggestions on how you can make
your points precisely and persuasively." - Amy Showalter, Co-founder,
the National Conference for Political Involvement Professionals
"One of
the keys to attracting media coverage is to have intriguing, memorable
sound-bites that grab the attention of broadcast reporters and
producers. This book provides specific, innovative ways you can craft
pitches that do just that." - Jacqueline Deval, author of
Publicize Your Book!
"What do
you say when asked, "What do you do?" Do you want an interesting
elevator intro that motivates people to want to know more about you and
your business? Buy POP!. It will teach you how to intrigue people in
the first 60 seconds of meeting them."- Rick Frishman, President of
Planned Television Arts, co-author of
Networking Magic and Guerilla Publicity
"To break
out you've got to stand out, and POP! shows you how. It is full
of examples and useful exercises that take you beyond what you need to
know to what you need to
do."
- Mark Sanborn, former President of National Speakers Association and
author of
Wall
Street Journal bestseller
The
Fred Factor
You may
be thinking, "That's great that the POP! Process has received
such accolades. What does that do for me? Good question. Here are
just some of the glowing testimonials from clients who have
fast-forwarded their career, catapulted their income, and received
national recognition as a result of using the POP! Process."If you can't make if for May 15th, be sure to join us again
September 18th" Contact Cheri @
info@samhorn.com or
Call 805-528-4351
“My work with Sam has led to more
clarity about my thinking than
anyone I have ever met. She is a wizard at helping me (and everyone I
have ever recommended her to) turn thoughts into high-impact,
well-organized, compelling marketing messages. Do yourself a
huge favor – work with the best of the best, and that means Sam Horn.” –
Steve Lishansky, MCC and founder of Success Dynamics
“Sam has a knack of finding, highlighting, and insisting that we
recognize and grow our gifts while helping others do the same. Sam
doesn’t waste a minute. Every occasion is a learning opportunity. Thank
you for changing my life.” – Leslie Woodward, Bank of America
“Our time with you was golden! You definitely saved us time, money, and
most importantly, the opportunity to make the best possible first
impression. You were worth every penny of your fee. I’d heard you
were good. I’m glad to have a direct experience.” - Arden
Bercovitz, Einstein Alive
“Sam Horn
is brilliant!
She helped me more in five minutes to get focused and to crystallize
my project than I had accomplished on my own for three years. If you
are looking for value, there is no one better than Sam Horn.” – Dr. Zayd
Abdul-Karim, author of Deep Translations
